You already invested in a website because experts are saying that you need one for your business. But if you think that your website will do wonders for you without doing anything, you’re wrong. In fact, you might have noticed that you’re still not gaining traction online just because you’re not ranking well in search engines.
This is where an SEO agency in Sydney comes in. But first, you need to know if your business is really in dire need of SEO through these five telltale signs:
- You’re not ranking on search engines.
Getting ranked organically is the main goal of any business because this gives you the opportunity to be recognised by customers and increase your sales. Unfortunately, more than 40% of businesses still don’t invest in SEO thinking that it’s not important.
So, if you’re not getting the results that you expect for your website because you’re not ranking in search engines, then it’s your sign to hire an SEO agency to help you sort things out.
- Your content is not cohesive.
In case you haven’t heard, content is king when it comes to maximising the benefits of having a website. Now, if your content is irrelevant, too thin or just not cohesive to what you’re trying to put out to your market, it’s best to hire an SEO team that will help you fix the problem.
Putting out good content means giving your customers value, so they will remember your brand. It’s also very important to make sure that your content is consistent throughout your website, so you rank well in search engines and make sure that you offer the best experience to your customers.
- You have too many pages.
Have you ever tried visiting a website with a lot of tabs on the menu that lead you to different pages? It can get annoying, right? Imagine how that must make your customers feel whenever they visit your website.
When you have too much going on your website, it is easy for visitors to get overwhelmed and leave. Too many tabs don’t also make it easy for customers to navigate your website. Search engines also don’t find cluttered websites attractive, so it can definitely affect your rankings.
- You’re spending too much on digital marketing.
Is your marketing campaign draining your capital? You could be putting your money in the wrong basket. But you can’t go wrong with investing in SEO because if done right, it can show you valuable results within a short period of time.
- You have low conversions.
The thing with optimising a website is that you may have high traffic volume, but if you have low conversions, then you are still not getting the results that you’d want for your campaign. If you see that you have a high “bounce rate,” it could be a sign that your website isn’t interesting enough or customers are having a bad experience when they visit it.
