SEO is not only another marketing tool for your business but it can also be one of the best investments you ever make. There is misinformation on what SEO is and the benefits it can afford a business. SEO can be equated to a 401k plan.
It will gain value over time. The results might not be immediate but you will start reaping big once everything falls into place. There are so many reasons why you should be investing in SEO and we’re going to highlight some of them.
Unlike traditional forms of marketing, SEO is not only actionable but is also measurable. According to statistics, Google processes more than 3.5 billion searches on a daily basis.
A good number of these searches are product or service-related. You will be missing out big time when your business is nowhere on the first pages of Google. You don’t need millions of searchers coming to your website for your business to gain traction.
You just need to narrow down on keywords related to your business. The more traffic, the more chances of getting leads. When you invest in SEO, you will be sending more targeted traffic to your website.
With the Growth of Mobile, SEO is Becoming Indispensable
Nowadays, you don’t have to wait until you get home or to the office in order to access the internet. Mobile searches have surpassed desktop searches and the majority have shifted to smartphones as opposed to computers. Everyone is using their phones to do research.
This is great news for small businesses because you can easily be found as long as you’ve invested in SEO and other digital marketing endeavors.
According to Google, more than 50% of searchers will use their phones to search for a local business before they visit the physical location. That is why it is crucial that you invest in local SEO if you’re to take full advantage of what the internet has to offer.
Gives Your Business More Credibility
What do you do when you’re considering buying a new TV? The first thing that you need to do is to research. You will have to go on the internet and look for “best” and “review” terms. A business that has invested in SEO and provides valuable content that provides answers for what people are searching for is likely to rank high on search engines.
According to studies, more than 80% of web users will look past advertisements when searching for information about a particular product or service. Even if you’ve invested in Pay-Per-Click advertising, the results will not be as great compared to organic ranking. If you’re ranking high on search engines, it means searchers are finding relevant information that is answering their queries. You might need web scraping services like that provided by Zenserp if you’re to make sense of the search results so that you can prepare and optimize content.
Ranking Can Change Quickly
As much as there are no guarantees when it comes to organic ranking, it is important that you’re playing by the rules to avoid major disruptions. Algorithm updates have become more common as Google tries to improve their search results.
That means that the ranking can change fast. As long as you’re doing the right thing, you’re likely to be rewarded with a boost in rankings. Your competitor is aware of this fact.
SEO has leveled the playing field for small businesses. You can take on Fortune 500 companies with millions of dollars in advertising budget as long as you’re providing better value. Google will always find a way of rewarding you.
SEO is There to Stay
The reason why Google has grown to be one of the most profitable businesses on the planet is because it provides users with answers to queries. There is a constant need to be informed and this will usually begin with a search. Consumers want to make better purchasing decisions and the best way they can go about it is by doing research. If you’re still sitting on the fence, now is the time to take action. Your competitors have already invested in SEO and are already reaping the rewards.
More and more people are coming online and you want to focus your marketing efforts where the people are. By investing in SEO, you get benefits for the long-term. Over time, it will not be as expensive as PPC advertising and you also get more quality leads for your products or services.