Why Guest Posting Is Still Your Best Bet for Effective Online Marketing in 2019?


Online marketing offers the best possible platform for developing organic connections and engagements with potential customers, or clients. In order to make it happen, you will need to try different methods to reach out consistently to your target audiences.

Guest blogging is one of the most reliable online marketing methodologies to drive targeted traffic to your business websites, via search engines. If you are not aware of how to plan and implement guest blogging strategies for your business, then you must take help from professional Premium Guest Post Service providers.

Guest blogging is an effective way to increase the flow of organic traffic to your business websites. You will need to seek opportunities to publish your contents on high ranking blogs, along with highly effective backlinks to your business web pages.

Guest Blogging - Time Tested Online Marketing Strategy:

Guest blog posting is not really the new methodology for marketing and branding businesses. As a matter of fact, internet marketers have been using it effectively for more than a decade now.

However, the quality of contents in blogging arena has improved quite remarkably over the years. Search engine algorithms have become much advanced now, and they are easily able to segregate and red-flag poor quality contents, and other spam practices, like keyword harvesting and content spinning.

The key for content marketing success lies with the quality of contents that you publish. That is probably the reason why there is good demand for premium guest posting service providers. They have the tools and resources to create and publish excellent quality contents on behalf of their clients.

What is it about the guest posting strategy that attracts almost all the best online marketing companies?

Let us check out how it helps businesses in many different ways:

Quality Backlinks:

If you are able to provide useful contents to the readers, and publish them on authority sites along with backlinks to your business websites, the ranking of your website will gradually go up. It will create different funnels for attracting highly targeted audience to your websites.

Additionally, you can get more mileage from those backlinks by sharing them on social media websites. These posts also go a long way in helping you improve the sales conversions from the incoming traffic to your website.

Grow your subscription list:

Guess Blogging is also the best way to generate qualified leads for your business. You can use it smartly to increase the numbers of email subscriptions for your promotional contents.

Increase in referral leads:

In addition to helping your business website in improving the search engine rankings and authority, your posts will also help in increasing the referral traffic to your websites. If the readers find your contents to be truly useful to them, there are more chances of them recommending your business to people they know.

Showcase your expertise:

Guess Blogging allows you to showcase how well you really know your business, and how your expertise can help your customers or clients in getting long-term solutions to their needs. People will look for companies that are specialists in their business niche, and guest blogging provides you with the opportunity to convince them that you can give them the best solutions, when compared to your competitors.

If you are able to carve your credibility as an influencer in your business niche, then you will surely get a steady flow of highly targeted traffic to your website. When people see you more as an expert, then they will start considering your opinions and suggestions seriously. It will lead to better engagements, and increased sales for your business.

Get better exposure and brand awareness online:

When you publish your posts on authority blogs, then you can be assured of long-term exposures and branding. Those contents will keep promoting your business in the long run, thereby helping people in identifying and remembering your brand name. It is also an effective way to create loyal customers for life.

Feedback mechanism:

You will have to admit that, there is always the scope for improvement in your business. Other people will be able to share their opinions and comments on the posts that you publish. This kind of feedback mechanism can not only help you in improving your products or services, it will also give you ideas to create new contents that can help in compelling more people to do business with your company

How to go about it?

Now with all that has been said above, it is not really easy to create quality contents and publish them on authority blogs consistently, unless you have the proper resources, expertise, and tools for doing it. Therefore, it is in your best business interests to hire an experienced premium guest blogging service company to plan and manage your content marketing campaigns.

Let us try to understand various steps that are involved in developing and publishing guest posts.

Researching for keywords:

Firstly, you will need to identify the top keywords that your prospective clients are using on search engines. There are specialized online tools that can help in identifying those keywords. You will need to integrate those keywords in your guest post contents.

Research for topics:

Once you identify the keywords, then you will have to find the topics for creating informative contents to your readers. You might also have to do research on the topics that are being used by your competitor businesses.

Developing contents and proofreading:

After identifying the topics to create contents, then you will have to get to the actual work of writing the blog posts. Make sure that the contents are proofread thoroughly before publishing, because poor quality contents can adversely impact the credibility of your business. You will also need to ensure that the contents are unique, and are completely free of plagiarism.


The next task would be to publish the posts on authority blogs. Here you will need to ensure that the posts are published in the right categories, in order to drive in more of targeted audience to your web pages.

If you don't have expertise, resources, and the right tools for managing your guest posting campaigns, then you must surely get in touch with any of the professional guest post services to get the job done for you in a systematic manner. They will provide you the reports of live links on weekly or monthly basis, depending upon your agreement with them.

Featured image : whizsky.com

Author: Admin

Admin is a professional blogger and digital marketer at 99techpost. She writes about Digital Marketing, Technology, WordPress, SEO, Web Design and Development . You can also follow us on facebook & twitter. Feel free to contact us if you have any queries.

Leave a Reply