Google is making huge investments in order to be the best. And the related SEOs are giving their maximum efforts in order to adapt the changes that are being brought in. This is how the SEO trends come into the world of digital marketing.
Well to deal with the upcoming high tides of the SEO what you can do is think of your digital strategy or SEO strategy in advance.
The only shortcut that you can take in order to attain success is to know the upcoming trends and prepare an action plans to counter the surprises that you will face in your way of SEO services or digital marketing.
Search Engine Optimization is the set of the chosen practices that will help your website to rank better on the Search Engine Results Page. This on a later hand will result into more traffic for your business. This involves the technical aspects of your website, as well as the content quality that is created by you.
When your SEO is successful, you sow the seeds of growth. This on an advanced level can lead to the below mentioned advantages:
- A good and better rank on the Search Engine Results Page.
- A high amount of organic traffic generated on your web page.
- An increased rate of conversion among the customers.
- Comparatively a higher rate of profit.
But observing the above advantages, you need to be fooled around with facts that SEO will bring you overnight success for you. SEO is a step by step process that requires time and efforts to achieve the results of your choice. Now let us dive in the factual information of how SEO will help your business in the coming years.
Local SEO is not something new that we are hearing off. The rising diversion towards the mobile market is what makes local SEO of a great importance to a business. Being on the first page of the Search Engine Results Pages is what is of crucial importance to the business. Certain results show that ¾ of the businesses don’t appear in the first page of the SERP. This means that if your business does not exist on the local SEO then you competitors have the major share of the market. There are various things that you can do in order to rank in the local SEO.
- Posting your business address on the website and across all the social media platform that your business exists on.
- Do not fail to include the location where your business operates and the services that it provides on your website.
- Always lay more focus on the location while you choose keywords for your SEO services.
- Also lay equal emphasis on the off page activities that you undertake.
Off page SEO:
Off page SEO activities are the list of all the things that a business could do in order to boost your online ranking. As an owner of the business, you are already aware that something that drives your business effectively is the Google reviews. The amount of reviews that your business was successful in generating becomes one of the leading agents of the conversion factor. Encouraging customers to leave you a Google review will be of a great help to your business.
Another form of activities that you can undertake for the off-page SEO is by maintaining social media Services. Also make sure that you are actively present too. Always maintain your social media presence with frequent posts, engagement, and accurate business information. Presence on various social media platforms will make your business look legitimate to Google.
Long tail Keywords:
If you are an expert of the keyword research, then long tail keywords is a familiar word for you. However, an average business owner is totally unaware of what emphasis this factor has on building or breaking their SEO strategy.
Keyword research is the bread butter to your efforts of maintaining your SEO. Considering this aspect, what acts as your best friend are the long tail keywords.
Long tail keywords are generally part of the majority of the search queries entered by the users. The reason to this is the format of the queries that are entered on the search engine. This kind of keywords give you an advantage of lowering down the competition and also generate higher conversion rate that the shorter keywords. Long tail Keywords generate specific search queries which leads to maximum chances of conversion.
The generation today is appropriately stuck down on mobile. Hence it is clearly evident why majority of the traffic on the websites is generated through mobile devices. Google just released a statement that stated that they have decided to shift their algorithm towards the index of mobile first. This algorithm can be stated as an approach that will rank all the web pages on the basis of their performance on the mobile devices.
Web pages that do not have responsive web design, have low readability, and slow loading speed will not be able to generate good ranking with the Google. Well below are some techniques that you can use in order to generate better results:
- Bold typography, huge buttons and menus.
- Data in a particular format so that it becomes easy for Google to prioritize you content.
- Use AMP on your web pages.
The number of people who use their cell phones while driving has increased. With this the number of people who are using voice search optimization has also increased.
This is the reason why Voice Search Optimization lies in our trusted tricks of SEO trends. Now, Voice Search is a speech recognition technology that allows the users to get answers to their queries without having to type their questions.
Voice search is becoming very popular these days, and due to this you can guess what answers your target market is looking for. While you can answer accurately to their queries in no time, you are likely to gain one prospect. So always make sure that your web page is synchronized with the leading digital assistant such that you gain more leads and better conversions.
Google is always concerned with the delivery of the best User Interface, and also the one that is quick enough. The loading time of the web page has been a factor that ranks your website in the Search Engine Results page. Now, this is a challenge for almost every one of us to master. This challenge calls for a very good understanding in terms of the loading speed evaluation of a web page.
Previously we have seen days when web pages were analyzed on the parameters that were based on the technical grounds. Now the factor that acts as a game changer is how the score of speed is calculated. The data is first retrieved from the Chrome User Experience Report. This data tells us about the speed at which the web page loaded for a user. Well it is difficult to measure how the device of each of the user works and so it is not possible through local tests. So now what is of major importance is the optimization score for your rankings. The site optimization and the result tracking lie in the hands of the business owners. And so you can make the maximum of the efforts to drive in more score.
Google has drawn a war with its efforts concerning the operation on mobile and speed. Due to this, major SEO efforts will be seen driving themselves in the direction of the above mentioned aspects. Also there will be certain aspects that are of no concern to Google but will affect the SEO campaigns that are driven by the businesses.
Staying updated with all the incoming trends of SEO will give you an edge over the competitors in the market. That is the reason of us compiling the above mentioned SEO list tricks for you that will help you generate more traffic and convert more leads for you in the coming year .Now, after reading all of the above, it is very evident that the SEO is either going to make or break your business. Staying updated with the evolving SEO trends is a must and the most followed step to improve your SEO rankings. After all, almost 40% of the traffic on the e-commerce website is generated through this. And for the business that function on the local grounds, the figure keeps on rising due to the update SEO techniques.
We are all aware that SEO is a very sensitive aspect when looked at businesses with various sizes. The above mentioned tricks will help you be confident when it comes to making the optimum use of your marketing budget. We would be more than happy to assist you on your further help to scrub different websites and build pipelines to gain a higher rank on the Search Engine Results Page.
Author Bio- Loretta Brown is part of Digital marketing team at GR Imagine working as a problogger, Inbound marketing in GRimagine. GR imagine serves in providing SEO services, Web designing, graphic design and web design &digital marketing services in Ahmedabad. At GR Imagine, we’ve experienced and creative team experts who know what it takes to reach your audience in the digital as well as in the real world. Follow GRImagine at LinkedIn