TikTok is one of the most popular social networks of the moment, with an app available for Android and iPhone (iOS). The video and voiceover app was the fourth most downloaded in the second quarter of 2019, rising to 1 billion downloads. Therefore, getting followers and fans in the app may be increasingly important to achieve success as a digital influencer.
If you're wanting to tread the path to being an influencer, the tips below on how to increase your popularity on TikTok will help. Follow these 10 steps and, with patience, wait for your numbers on the platform to increase.
Post original content
Posting original content is the golden rule to get followers on any platform, and in TikTok would be no different. Creating the same videos as everyone else is doing is the shortest way for you to get lost in the crowd. To stand out, you need to innovate in some way.
As TikTok is full of music dubbing clips, getting away from this format can be a way out. Tutorials or demonstrations of skills with makeup, sketches of humor, creation of drawings and other content that show a special talent are some possibilities to try to stand out in the social network suggests grplive
Publish every day
Constant activity is another key element for success. Post videos daily or at least once every two days. This way, your profile will be more easily found by new followers, at the same time that the people who follow you will be loyal.
Fill in your complete profile
An attractive profile is also essential for followers - to do this, it is essential to fill in all available fields. The profile picture and username are, of course, the fields that require most attention. Place a good image, preferably of professional quality, and create an easy-to-remember username.
Also, connect your Instagram and YouTube accounts, which will cause the streaming of other platforms to help you move your TikTok account. Also be sure to add a description so that community members can get to know you better.
Interact with your followers
Paying attention to followers is a great way to attract more people and maintain a captive fan base. Interact with your audience by enjoying and responding to comments. Show that you're open to criticism and suggestions, which makes people feel like they're building their profile with you.
Use good hashtags
It is important to use hashtags in publications. As in other networks, it is the tags that will give visibility to your post, allowing it to be found by other users. But it's not enough to type anything after the "#" - you need to use good hashtags for your video to have a good reach.
TikTok itself indicates how many uses a given word has, which is a strong indicator of the popularity of a hashtag. However, if you use a term that everyone is also using, it is most likely that your content will sum up in the sea of videos with that keyword.
A hint to discover good hashtags is to use your own tool for this, such as HashTest - Realtime Hashtag Testing. Although the tutorial is focused on Instagram, the extension works perfectly for TikTok.
Take part in challenges
Another way to leverage your publications with the help of hashtags is to participate in TikTok's challenges. The social network has an entire tab dedicated to them, considerably increasing the chances of you appearing among the highlights.
Take note of the popular profiles
Creating original content doesn't mean you can't get inspired and learn from other users. A good source of inspiration is the "For you" tab, which brings together the clips that TikTok finds most interesting according to your profile.
These creations always have thousands of likes and hundreds of comments, and browsing through them can give you a hint of what works on the platform. The key here is to capture aspects that make the video successful - good lighting, hashtags, interaction with followers - and apply it to your own original production.
Use popular music
TikTok has its roots in Musical.ly, and this vocation was not abandoned in the transition. The application has a huge catalog of songs, of the most varied musical styles.
When creating a video, tap "Add a sound" and select your favorite track. To facilitate the choice, the platform indicates what is "pumping" at the moment.
Another way to embed a song is by tapping the vinyl button on other users' clips. So, if you like a track and want to put it on your creation too, just follow this step.
Do duets with other users
Doing duets with other users is one way to increase your TikTok fan base. In addition to producing a fun result, followers of both profiles will see the content, and a good number of these people may end up following your account.
The most effective is to collaborate with someone who has a similar amount of followers. As your number of fans grows, look for profiles with a larger audience.
Improve video quality
Any smartphone camera is used to film the videos that will be posted to TikTok. However, a professional device makes all the difference for you to stand out and get the followers you want.
Similarly, knowing how to operate a professional camera and apply post-production and editing effects are actions that will ensure an even more interesting look to your footage.