Marketing funnel is a term that describes a customized marketing strategy to get more buyers. It’s a marketing style that attracts the targeted audience and convinces them to become your customers. In this article, we will closely examine the marketing funnel stages, strategies & how to optimize it to get the best results.
A marketing funnel is created on the ‘AIDA’ or Awareness, Interest, Desire, and Action model. To briefly explain, the marketing strategy is drafted to aware the prospect, create interest in the product, develop a desire to have it, and urge the prospect to buy it. The AIDA model of the marketing funnel is created in three stages.
Three Marketing Funnel Stages
- Aware: ‘Aware’ is the top marketing funnel stage in which the prospect is introduced to the product and brand. The stage provides the targeted audience with information about the brand’s USP through content, videos, reels, social posts, ads, and more. The focus of the first stage is to attract the customer and create a desire to know more about the brand.
- Engage: On successfully completing the first stage, the prospect moves and becomes an email subscriber and follower on social media to stay updated about the brand. The second stage allows the brand to engage or communicate with the prospect directly. In this stage, the brand can make the prospect aware of how its product or services can help solve the problems of prospects. The problem can be getting more leads, email marketing, or anything else.
- Convert: The last stage is about converting the prospect into a customer. Once you have provided enough information about the brand, use call-to-action content asking the prospect to try your services. You can offer a 30-day trial or a week of free services to allow prospects to try your services and become permanent customers.
The three stages of the marketing funnel are created in a step-wise series to attract the targeted audience’s attention and convert them into permanent customers, apart from this knowing about upper funnel vs lower funnel marketing will also keep you more informed.
Let us now look at Marketing Funnel Strategies and How to optimize it
As we know, the marketing funnel is about creating awareness and desire for a brand or product among prospects. Here are the top strategies to create a successful marketing funnel.
- Understand your Customers: As a marketer, you first need to understand the targeted audience. Focus on understanding their problems and how the brand can solve them. You can do so by reading reviews left by customers on competitors’ products or services. Look for negative reviews so you can learn the problems the customers are facing. And as a brand, try to find ways to solve them.
- Reach the Audience: Now, the second top strategy should be locating and targeting the audience. Suppose your brand is about selling online courses. The prospect for online courses can be easily located on social media platforms like Instagram and Facebook. You can run ads to create awareness of the service availability. For successful marketing, it is essential to have knowledge of the audience and how to reach them. You can create emails, reels, social posts, and more to make the prospect aware of the brand.
- Answer their Question: When communicating with the prospect, answer their question. The content you use to make customers aware of the brand should answer their problems. For instance, if your brand runs an online course, tell the audience how they can use the course to make money.
- Create Offers: People love to try new things if they are on sale or discount. Create an attractive offer for them, like lifetime access to the course or a free online class. Your prospect would like to try the brand before investing in it.
- Call to Action: Once your prospect is ready to try the brand, make sure you have a call to action on your website. It should be easy to locate. A simple sign-up or subscribe hyperlink should be on the homepage. Direct the prospect to the link through attractive call-to-action content.
So, these are the top strategies you can adopt to create a successful marketing funnel. Remember, a marketing funnel is different from a sales funnel. A marketing funnel is about creating leads. Sales tunnel is about converting the leads into customers. Good Luck!