TikTok has become one of the most powerful platforms for creators, businesses, and influencers to showcase their talent, products, or content. With millions of users scrolling through their feeds each day, it’s essential to understand how to optimise your TikTok growth strategy to get your videos seen by the right people.
In this blog, we’ll dive into some of the top tech tips for optimising your TikTok growth strategy and help you take your TikTok game to the next level.
1. Understanding the TikTok Algorithm
The TikTok algorithm is designed to deliver content that users will enjoy, and it’s constantly evolving. To optimise your growth strategy, it’s essential to understand how the algorithm works. The algorithm prioritises content based on user interactions, which includes likes, comments, shares, and how long users watch your video.
The more engagement your content gets, the more likely it is to appear on users’ “For You” pages, giving your content a wider reach. Here’s how you can work with the algorithm:
- Consistency is key: Posting regularly increases your chances of getting your content noticed. Aim for at least one to two posts per day to maintain visibility.
- Create engaging content: TikTok values videos that capture attention quickly. The first few seconds of your video are crucial, so make sure they’re eye-catching and hook viewers immediately.
- Encourage engagement: Prompt your audience to like, comment, and share. Ask questions or create call-to-actions that drive interaction.
By understanding how the algorithm works and creating content that resonates with your audience, you’ll increase your chances of being featured on the “For You” page, which is where the magic happens.
Hashtags are an essential part of TikTok’s discovery system. When users search for a specific hashtag or click on one, they can see all the related videos. Using the right hashtags helps your content get discovered by the right audience, and incorporating trending hashtags increases your chances of going viral.
In addition to hashtags, sounds are equally important. TikTok is a platform where music plays a key role, and trending sounds can propel your video to wider audiences. Here’s how to optimise both:
- Use trending hashtags: Keep an eye on TikTok’s “Discover” page to see what hashtags are trending. Use relevant and popular hashtags to make your content discoverable.
- Incorporate trending sounds: Make sure to explore the latest music and audio trends. You can find trending sounds on TikTok’s “Sounds” section or by scrolling through popular videos.
By tapping into trending hashtags and sounds, your content can ride the wave of what’s currently popular on the platform, making it easier to gain views and engagement.
3. Optimise Video Length for Maximum Impact
TikTok allows users to create videos ranging from 15 seconds to 10 minutes, but not all video lengths are created equal. The TikTok algorithm tends to favour videos that users watch all the way through. This means that shorter, more engaging videos have a higher chance of being shared and recommended.
Here’s how to optimise your video length:
- Keep it short and sweet: Aim for videos between 15-30 seconds. These videos are more likely to be watched in full, which boosts your engagement rate.
- Hook viewers early: Your first few seconds are crucial. Make sure you grab the viewer’s attention right away with a strong intro, so they’ll stick around for the rest of the video.
By keeping your videos short and engaging, you can improve the chances of users watching your videos all the way through, which will benefit your growth on TikTok.
4. Make the Most of TikTok’s Editing Features
TikTok’s editing features allow you to create polished, professional-looking videos with ease. From adding effects and filters to using transitions and text overlays, these tools can make your content stand out from the crowd.
Here’s how to use editing tools effectively:
- Use transitions: Smooth transitions between scenes or clips can make your video feel seamless and more engaging. Experiment with different transitions to add a dynamic touch.
- Add text overlays: Text can be used to emphasise key points or convey important messages. Use clear, easy-to-read fonts that complement your content. You can also use text to ask questions, encouraging interaction.
- Use filters and effects: TikTok offers a range of filters and effects to enhance your videos. Try out different ones to find the style that best suits your content. Just make sure the effect doesn’t overpower your message or distract from the main focus of the video.
By utilising TikTok’s editing features, you can create content that looks polished and professional, helping your videos capture attention and stand out in users’ feeds.
5. Post at the Right Time
Posting at the right time can significantly impact how well your content performs. TikTok users are active at different times of the day, and posting when your target audience is most likely to be online can give your content a head start.
Here’s how to optimise your posting schedule:
- Use TikTok analytics: If you have a TikTok Pro account, you can access analytics that show when your followers are most active. This will help you schedule your posts for maximum engagement.
- Experiment with different times: If you don’t have access to analytics, try posting at different times of the day. Early mornings, late afternoons, and evenings are generally good times to post, as users are more likely to be scrolling through TikTok during those hours.
By posting when your audience is most active, you can increase the chances of your content being seen and interacted with, leading to more views and engagement.
6. Using Purchased Engagement for a Boost
Building an organic following on TikTok takes time and effort, but sometimes, you might want to give your account a little boost. One way to do this is by purchasing engagement, such as TikTok views for influencers, as well as views and followers. When used strategically, purchasing engagement can help give your account the initial momentum it needs to reach a larger audience.
Here’s how purchased engagement can work alongside your organic growth efforts:
- Initial visibility: If you’re just starting out, purchased engagement can help increase the visibility of your videos and get them in front of more viewers, making it easier for organic followers to discover your content.
- Increased credibility: When you have a higher number of likes and views, your content appears more popular, which can encourage others to engage with your videos as well.
- Jumpstarting viral potential: If your content has already shown signs of going viral, purchasing views and likes can provide the extra push it needs to be featured on more users’ For You pages, helping your video gain even more traction.
Remember, while purchased engagement can give your account a quick boost, it’s important to focus on creating authentic, engaging content that keeps your followers coming back. Authentic growth will always be key to long-term success on TikTok, which is why you should prioritise buying from Smikky TikTok agency that offers views from real users.
7. Analyse and Adjust Your Strategy
Finally, one of the best ways to optimise your TikTok growth strategy is by regularly analysing your performance and adjusting your approach based on the data. TikTok provides analytics for your account (if you have a Pro account), showing how your videos are performing and what type of content resonates with your audience.
Look at key metrics like:
- Video views: How many people are watching your videos?
- Engagement rate: How many likes, shares, and comments is your content receiving?
- Follower growth: Are you gaining followers consistently?
By monitoring these metrics, you can tweak your strategy, experiment with new content ideas, and refine your approach to maximise growth.
