Digital marketing is simply marketing via email, social media, website, mobile apps, or other digital channels on the internet. That is why in this article, you will learn seven ways to utilize it for your business to stay relevant despite these trying times.
Local search marketing
The first step is to promote your business locally. Why? Because 46% of searches in Google are about local information, and 97% of search users are looking for local businesses.
To get started with local search marketing, set up a business website. Then, register your business to Google My Business, even if you do not have a physical store. It shows Google and customers what your services or products are, and you show up more in local search results.
If you have a physical store, register your business to Yelp and TripAdvisor to receive online reviews. If you get positive reviews, your business will appear more in search engines.
Next, you need to provide content to your customers. But do not just make content for the sake of content. Instead, ensure that the content you are creating relates to your business.
Google punishes websites that create random and irrelevant content, lowering their rank in search results.
The type of content that you can make on your website are articles, case studies, reports and news, and blogs.
Social Media Marketing
Young or old, everyone engages in social media. Even traditional media are using social media to reach more people and put more exposure to their programs.
In social media, your content needs to relate to the demographic of the people that use the platform or the people that use your products or services. For example, teenagers are typical users of Instagram. So it would be best to make content that is for them, like memes or funny videos. On the other hand, if your product is specifically for men, make content that relates to men.
Search engine marketing
Search engines are where people like to look for a specific product or service. So you are more likely to get a paying customer if your website is search engine optimized.
To have a high rank in search engines, ensure that your website and its content are optimized with the proper keyword searches. You will also have to make sure that your website is user-friendly, fast, and responsive so you can have a high rank in Google search results.
Professionals and most people still use email to send formal letters and read the latest news and alerts. So it would be a waste if you do not do e-mail marketing. However, make sure that you ask permission from people about their email addresses and do not spam them, or they might block you.
To get quick conversions, you will also need to do some online advertising. Paid ads acquire more benefits from digital channels, appearing more frequently in search engines and social media platforms.
Don't forget mobile marketing also. The best platforms to advertise on mobile phones are messaging apps like Messenger, WhatsApp, or Viber since people use them every day.
There's no denying how much digital technology has transformed people's lives. Most transactions are even now done online. So, if you are a business owner, big or small, you must adapt to this new landscape, or you will be left behind. That is why digital marketing is a must for any business to utilize to stay relevant.