Digital marketing plays a crucial role in today’s day and time. A business that needs to make the most of the online business opportunities must hire social media marketing agencies. Owing to their expertise and knowledge, professional agencies can help you improve customer engagement and increase sales and revenue by crafting relevant strategies. These experts study your business and come up with tailor-made strategies for boosting your business presence online.
Focus on improving engagement with the social media community
Many brands believe that social media is only a platform for sharing, but the fact is posting on social media is just half of the battle won! Social media should be seen as a way of building trust in the audience and promoting loyalty. Engagement on social media plays a crucial role.
It is to be known that simply posting the content is like throwing content in the air. The first half of the battle is posting the content, and the second half is building an online community. You can engage with an online audience in the following ways:
- Promotion of the brand
- Celebrating brand success and milestones
- Sharing the content
- Building relationships in the interest of product/ brand
It is here that a reliable and experienced content marketing agency in Panchkula comes into the picture. For an online business, content is king and who better than content experts can do justice to your content requirements?
Use of social media to promote e-commerce
Over the past few years, there has been an increasing trend of shopping on social media. Social media channels such as Instagram have made it easy to buy through apps via shopping tabs and save later options. It is known that social media has become a way of discovering products for people between the ages of 18 and 55.
In fact, there has been an increase in the product purchase directly from social media apps. Even social media marketers have observed a boost in social shopping. The trend shows that people are highly likely to buy from social apps compared to other places such as brand websites and third-party websites.
With payment integrations that are designed to protect customers, it has become easy to trust apps for online shopping.
Understanding buyer’s search preferences- switch from search engines to social media
According to a few surveys, social media marketers say that consumers would be looking for brands on social media more than they used to on search engines. It has been observed that 22% of the customers in the age bracket of 25 to 34 look for brands on social media channels. The trend has been increasing with GenZ.
Earlier, people used to go to search engines if they wanted to look for a place for lunch, but now they go to Instagram to explore. Young audiences prefer visual-rich experiences, which has steered them away from traditional search engine exploration. Optimize your social media profile in the following way:
- Consistency in the username on all social media platforms.
- Place relevant hashtags and keywords in the bios and posts.
- The username should be easy to recall and search for.
Short-term video format witnessing growth
In recent years, short-form videos have witnessed a rise in popularity. These videos are popular among millennials and Gen Z when they wish to learn and discover about a new product and features.
As per the survey, social media marketers consider short-form videos a popular format. Almost 33% of online marketers plan to invest more in the short video format compared to other formats. It is a popular and effective format. Marketers who haven’t tried the format yet wish to try it in 2024.
Interactive and authentic content catching a wave
There was a time when social media was only about aesthetics, and brands had to make an effort to stand out from their competitors. However, that’s not the case anymore. In the present day and age, creating authentic content for the brand is crucial. In fact, genuine and relatable content is important as compared to high-quality or polished/ refined content.
Marketers focus on creating content, which is interactive and also reflects the brand’s value! If the content can be funny, too, it is even better!
Capitalizing on Instagram for the highest ROI and optimum growth
As per the survey, Instagram is going to witness optimum growth in comparison to other social media channels. It has emerged as the favourite platform for social media marketers in recent years. Almost 92% of marketers plan to increase their existing investment in Instagram.
Instagram ranks top when it comes to fetching ROI and authentic leads. The platform ties in with YouTube to get the highest level of engagement. In fact, Instagram has an accurate algorithm and potential for improving brand reach and awareness.
Conclusion
Every year, social media marketing witness new trends that can help business improve their leads and revenue. To make the most out of the trends, it is essential to hire an experienced social media marketing agency in India. There are a lot of untapped opportunities for businesses online, and by having professionals onboard, you can simplify your journey.
