Every business owner or content manager needs to come up with new content ideas every week or month. At the same time, it might be much simpler if you know how to smartly reuse older posts and publications, transforming them from one form to another.
When a content strategy is based on recycling, you can expand the reach by posting across platforms. Regardless of whether you save posts from Instagram, look for witty quotes on Twitter, or do the Reddit video download, such research can help deliver more diverse and up-to-date information. Nevertheless, you need to rework the materials you aim to pick content from one social media for another one.
In the second section of the article, I’ll review exact examples of content reuse you can apply. Let’s begin with the reasons that will encourage you to consider recycling content rather than inventing from scratch.
3 reasons why you benefit from content recycling
Grow the organic reach of your content. Your target audience might have different preferences on how they consume content. Some of them check on Twitter every day and never open Instagram, some want to read long articles on your blog.
That’s why when you recycle content, you convert one piece of information into different forms that will likely reach your potential clients. In other words, if they overlooked analytical review in your blog, why not post infographics on Twitter or Pinterest?
You produce content more effectively. It takes less time and effort to adapt a piece of information for each platform, rather than create from scratch. So make your content plan efficient by outlining ideas for reuse in advance.
Improve brand awareness and SEO. When you recycle content across different resources more users will recognize your brand eventually. This also will have a positive impact on SEO, you will get traffic to your website from different platforms which is good. Also, it’s likely you’ll get many brand mentions across various channels.
Remember, that expert and updated content you create in the niche you work in will assist you in increasing brand credibility and loyalty. When people buy online they only can read text, view videos, and read testimonials, so your task is to reach potential buyers in all possible ways.
The ideas that you will find below will help you to start practicing content recycling from now.
Learn how to download Reddit video and other content online
- Use online downloaders to save Reddit, Facebook, Instagram & other media
Social networks store a great amount of content you can apply. These can be posts made by influencers, celebrities, or your customers.
For instance, you can save a story from Instagram and upload it to your private Facebook group. Or, why not download a video from Twitter or FB and show it to your Instagram-based audience?
When you need any piece of content from social networks, don’t use screen recording or take screenshots. These actions will reduce the quality. Special services for web downloads will help you keep, rework and deliver clips and images across socials. You will just need to paste a link to an original resource.
- Fine-tune your article via Quora and other forums
When you need to prepare blog posts, it’s sometimes difficult to come up with topics that will attract your audience. For this reason platforms like Quora can become the best helpers – you can simply discover top questions in any industry, supplied with answers by experts.
Reuse these materials for the next blog post. People who might read your blog or find answers through Google will be glad to discover this article. Thanks to recycling from Quora the materials will always be relevant.
- Transform texts and graphics into e-books
Some Internet users want to quickly find news but others might want deeper and longer content formats like books. Moreover, a book with expert advice made for your company can become a standalone source of income. If you want to make it free, suggest an e-book people can download in exchange for contacts. That’s how many companies generate leads in their marketing funnel.
- Repurpose testimonials
Reviews from past clientele in any form will attract leads and encourage people to try your products or services as well. There are many creative ways to repost reviews from one platform to another. For example, you can download clips from IG published by your customers and use them on Facebook or your website. Lately, numerous small and big brands use testimonials as ad creatives. Such a strategy really helps to reduce cost per click and convert more leads.
All in all
Simple yet efficient content recycling is what any entrepreneur should try now. Think how much media is produced and published every day, most of it might remain overlooked. By reusing media, you show it to more people and reduce efforts of production. Take advantage of this strategy and benefit.