Why is Push Notifications Becoming an Important & Effective Marketing Strategy

Being a business person, you might have already heard about the push notifications but might haven’t used these yet. Because you are not sure how to implement these well for your mobile app and what future benefit you are going to achieve from it.

Here push notifications basically provide you a platform where you can directly promote your brand and interact with your users as well on their personal mobile devices. All you need to take care about is that you are utilizing these push notifications in a very careful manner.

Further you can checkout this ultimate guide to know why push notifications have become a really important part of your overall marketing strategy:

Users Can Enjoy The Control:

When we are talking about the push notifications strategy then here the one benefit which your users enjoy the most is the controlling power that allows them whether to opt in for receiving the push notifications from you or not. And even if your users have already opted in for receiving your flutter push notification messages then they still have the power to opt out from these at any time. This privilege is not at all available to your users in your text messages marketing strategy.

Now when you launch the right amount of push notifications on your users personal devices then they don’t easily get irritated with that only. In fact there are approx 30% of the users who literally enjoy having these push notification messages when they receive it from their favorite brands. Apart from this, the other 25% of the users have also provided that they have increased their productivity when they started receiving these push notification messages. But don’t go for sending too many push notifications as it could backfire your strategy.

It’s The Matter Of Better User Experience:

The push notifications are not only meant to be sent on your users personal devices for promoting your brand instead you can also send these for enhancing your users’ experience well. For this, you are absolutely required to acknowledge the main reason for which your users are showing interest in your mobile application. And then powerfully plan your flutter push notifications strategy for providing your users with a better mobile app experience.

For instance, here you can follow the path of some top level food delivery apps like Zomato or Swiggy who really got success in enhancing their user experience. Their success is a no secret for anyone because they have specifically gone through the way of push notifications marketing. These apps always put best of their efforts in providing the users with their complete order details like whether the food is ready or not, whether it has been picked up from the source point or not, how far is the delivery person from their locations and all that. This makes their users’ the happiest and more satisfied as well.

Personalization Is The Key Advantage:

By adopting push notifications strategy for your marketing campaign, you literally become able to send different types of messages to your various different users based on their different interests and requirements as well. As we already know that every user just doesn't have the same likings as well as needs so in the same way you cannot please all users with the same content always.

So, here with the help of flutter push notifications, you can absolutely maintain a good level of personalization for every user and you can effectively do this in so many ways.

Here for example you are running an online food court where you are absolutely going to find diverse users with dissimilar food tastes and preferences. Some will like mexican cuisine while others will prefer italian food. So, based on their different likings, approach them in different ways via push notifications.

For Achieving More Acquisitions, Engagements and Retentions:

With the help of push notifications, you can certainly achieve more user engagements for your mobile app and more app users retention rate as well when compared to other marketing channels. This is only because the flutter push notifications are quick and they are mainly launched on the front screen of their devices which your users can't ignore easily. And when you launch bulk emails then they are mainly received by them in their primary mailbox and about which they are not even notified usually.

Moreover, it takes a bit of effort for your users to open their mailbox and check for the notifications whereas push notifications can be seen directly by your users without putting any additional effort by them. So, these are the reasons that eventually leads to more user engagements and better app user retention rate as well.


Here from the above discussion, now it has absolutely become clear that although there is no such mandatory obligation to utilize the push notifications strategy, there is a certain necessity for this actually. Because whatever we have mentioned above, based on that, you can simply conclude that push notifications are the only way of achieving success for your mobile app and your business as well in present times. So, here you should opt for the push notifications marketing strategy instead of email marketing or sms marketing for quick reach as well as fast results for your business.

Author: Admin

Admin is a professional blogger and digital marketer at 99techpost. She writes about Digital Marketing, Technology, WordPress, SEO, Web Design and Development . You can also follow us on facebook & twitter. Feel free to contact us if you have any queries.

Leave a Comment