Oh, you are in the fashion business, that's great! But are you active on social media platforms to seize new opportunities?
Social media is no less than a pivotal marketing medium for fashion brand owners. Based on reports, the global online fashion market is foretold to expand to $872 billion by 2023. Besides, nearly 74 per cent of customers rely on social channels while making buying decisions.
The stats show how favourable it is to leverage the online space and keep up with your rivals.
Let's swoop in to learn why and how to use social channels if you picture your name among big brands in the fashion world.
Why Does Your Fashion Business Have to Be Active on Social Media?
The idea behind saying that your fashion brand must be on social media is pretty simple - it is the virtual pace where your intended audience spends most of their time. Hence, the more social media platforms you are wide-awake on, you will get more new customers.
By using various social media channels, you will get more chances to make yourself popular and established. This way, you will quickly capture the attention of those people who may be looking for clothes like yours. Besides, this is a very low-cost promotional tactic that will help you show the world how up-to-fashion your products are. It eventually makes you stand out among other brands that are already selling clothing for ages.
Here is the list of benefits that a fashion brand can reap using social media channels:
- Enhanced brand awareness
- Active customer service
- More excellent conversion rates
- Higher relevant traffic to the website
- Improved brand loyalty
- Elevated thought-leadership
- And, grown sales figures
Now, as we learned why it is optimum to put forward on social channels, let's find out how to use these channels to outshine competitors.
Ideas to Use Social Media for Terrific Results
1. Collaborate with fashion bloggers and social media influencers
Influencer marketing is not going anywhere soon. And when it comes to the fashion business, it is a necessity- as it works way better. You will find there are many fashion bloggers and influencers who are already thriving on Instagram. If you're in fashion, collaborating with them can bring you a lot.
Don't just be there, but also keep posting, acknowledge or write back to comments, post stories/reels, like others' posts, comments, and so on.
2. Be cautious about your activities
Constantly monitor your activity and reply to every post/message by customers/followers (good or bad) unless it is blatant spam. Be careful when blocking people from your page. If you, by mistake, end up blocking critics, it can create an intense backlash, so don't forget to be cautious with whom you are allowing and who you choose to censor.
3. Monitor your posting frequency
Too many postings may frustrate users and make them unfollow, while infrequent activity may hinder you from achieving your brand's full potential on social platforms. Experts say, developing a posting schedule that maps and monitors the regularity of your social media output can do no harm. It will allow you to sustain a steady flow of content and build the best frequency for winning followers.
4. Maintain the brand voice across all channels
To achieve this, you need to recognise what your brand voice is. Is it Intellectual? Entertaining? Once you have a solid voice defined, try to showcase it as your brand's personality across all channels.
5. Ace your customer support game
As you made a name for yourself, build your personality as an industry leader who cares for the customers and makes clients happy. Do respond as fast as you can. It is essential to acknowledge customer experiences and deal with criticism in good and bad conditions.
Take Away Thoughts
In the matter of social media marketing for fashion, there's no one-size-fits-all approach. So, if you want to up your game, you have to pick the right platforms and create a custom-fit social media marketing strategy.
Not sure how to do that?
A social media marketing specialist can assist you here. Reach a leading social media marketing company and get the job done professionally to fetch stellar results.
Be Social, Be Successful!