The web design and development makes a huge impact on your brand. There are numerous practices that a designer can implement on their site that can improve the conversion rate. You might know how the logo design of your website make an impression of your brand and portrays its message through it. Web design has the potential to make an everlasting impression of the site in a short time. In this article, we’re going to learn the basic important principles that can exclusively enhance your brand.
- Hick’s Law
Hick’s Law states that the time an individual takes to make a decision depends on the number of choice he has got. In regards to website designing, the more choices the designer gets the more difficult it gets to design the website. This means that the number of choice should be limited to make the choice relatively easy. Design should be simple and less distracting to make the viewer’s visit favorable.
Another principle that contributes to the website is visual demonstration. When it comes to a website having visual demonstration, it automatically gains the advantage of gaining more visibility. The graphics and visuals help build a better perspective of your brand in the eyes of the viewer’s. It gives them a clear idea of your product and service and make a great first impression that will influence them to revisit the website again.
There are millions of website out there in accordance with your brand. What makes a website unique is the creative design and layout. You have to create your website in a unique manner that will make it stand out from the rest of the crowd. Without creative design, your website will fail to gain more visibility and recognition. Designers need to think out of the box to leave a memorable impression on the viewers. The brand website and brand logo should be exceptional.
Color is a great influencer for a website. It tells a lot about your brand and also infuses personality. Every color that you choose delivers a message to the viewer’s so the colors should be chosen smartly. Be very careful when selecting which color to choose to portray your message as they make a great impact. Bold colors tend to demand attention on the other hand light colors such a blue and white are examples of calm colors. Therefore, select a color that you think can help convey your message in a better way. Make sure to use the colors in a creative way.
- Fitt’s Law
Yet another major principle is Fitt’s Law that tells that the time consumed during the movement of the target depends upon the size and distance of the target. This means that the greater the target is the closer it is in the distance, it gets easier to move and reach it. This law can greatly enhance your web design once you implement it on your site. In case you want your website to provide information and take order for your product and services then you need to make sure to add “Click here” option. Consequently, users will get encouraged and motivated.
All the aforesaid principles are effective principles that will help you boost your brand rank, in the long run, proving to be successful. Concentrate on all the elements of your website from color, size, design, and logo of your brand. Lastly, don’t forget to keep testing the website design and development to fix all the complications and problems.
Cruz Petar is an experienced Content writer at Website Design Company. Having a considerable experience of 5 years in writing he has helped small businesses to grow his content. Kevin is very capable of helping brands achieve their targeted goals.