Every business out there is looking to make a splash and increase their profits. However, given the competition, it can be quite tough to get ahead of your rivals. It is without a doubt one of the biggest factors that hold certain projects back.
Thus, it is natural to assume that those who want to progress are looking for every possible method available.
One of the most underused techniques on the digital marketing front has to be Google AdWords. At first, it was one of the most popular ways to bring traffic and raise brand awareness, but other means have changed it.
Starting a campaign from scratch without any knowledge might be a bit of a challenge. Thus, it is important to read on some tips that could make the whole ordeal easier, not to mention the resources you save.
This article will give you a brief review of the most important points. The next time you are starting a Google AdWords campaign, keep them in mind.
For those who are struggling with the budget, making use of coupons can be a real lifesaver. You can get Google Ads promo code for your business with a quick search online. Google is encouraging businesses to try their hand in this so it is natural to see that such a thing exists. And the best part is that you do not have to pay for a coupon.
A website should be responsive to make visitors comfortable. But even if you do spend a lot of time on the UI, all will be for naught if the landing page is not what the ad promises.
There are plenty of clickbait headlines on the internet. In fact, some news outlets rely on nothing but those to make money.
A smaller business will only suffer from such practice. Even if you think that you can make a quick buck by exploiting this, you will only come out worse in the long run. It will not be too long before your bounce rate and an overall quality score reach new lows.
A good campaign will not happen unless you put a lot of time in keyword research. Sure, a lot comes down to your niche, especially speaking of competition. But good keywords do not appear out of thin air. You need to go and get them yourself.
Going in blindly is not that good of advice. Instead, you should look at the trends and put yourself in the shoes of an average customer.
Aim for longtail keywords since they are easier to rank and represent customer’s intent to buy. And look for as many variations as you can. You never know when you will stumble on something truly great.
Negatives and Duplicates
Continuing with the topic of keywords, you should refrain from using ones with words like “free”, “cheap”, “easy”, “trial”, and so on. They are called negative keywords and encourage not spending any money.
The same can be said about duplicates. If you see another company campaign with the same keyword and they are doing better, you might think that this has no implications on your own campaign. But the reality is quite different.
Having active multiple campaigns at once can be a good and bad thing at the same time. You need to decide whether you want to spend a bit more resources and learn on multiple fronts on focus on polishing one campaign to perfection.
Not keeping track of data will be your doom. There are plenty of great tools such as Google Analytics that allow you to not get lost and steadily gather information.
Making adjustments is a natural thing for AdWords campaigns. Things change way too quickly to leave everything on autopilot.
Delete Under performing Ads
It will take some time to test things out and figure out which of your ads are not performing the way you expected. But when that time comes, you will need to cut them off completely and move on to the next thing.
Even if you feel like there is still a chance to salvage the situation, you would be better off starting fresh. The experience you learn from previous failures will be a good learning experience in the future PPC marketing endeavors.
To sum it all up, if you are preparing to start a new Google AdWords campaign, these tips will more than likely help with reaching that next step and improve the overall efficiency. Do not forget that these things take time to learn and if you do not succeed at first, giving up should not be the answer.