We are living in a digital world but that doesn’t mean we should discard tried and tested marketing strategies, rather we should use a blend of old and new methods. In this short article, we offer a few cost-effective ways to get your message to the right people.
- Flyers – Create your own flyer using Ms Publisher and ask one of the shops for printing in Melbourne to run off as many copies as you need. Hand them out at shopping malls, parks or anywhere that people congregate. Flyers have always worked and they always will, be creative with the content and from every 100 you hand out, you should get a couple of enquiries. Marketing has always been a numbers game, the more you put out, the more enquiries you will generate.
- Car stickers – Search online for a sticker printing shop and they can design the perfect sticker that you can hand out with every purchase. Make sure you order stickers that are easily removed! There is nothing worse than stickers that are impossible to remove, so don’t fall into that trap!
- Radio commercials – We might be living in digital times, but local radio still gets huge exposure; contact your local radio stations to discover their rates and create a short but engaging ad and have it run at peak times for maximum exposure. Short slogans are the best way to use radio ads and run them at different times of the day for maximum exposure.
- Telesales – If you run a team of telesales canvassers, you could generate a lot of leads, depending on the nature of your business, of course. This type of lead generation doesn’t work for some sectors, it works mainly for direct sales.
- Podcasts – You can get some good local exposure by being a podcast guest; search online (YouTube) for local podcasters and send an introductory email and you can book a few interviews. This lets the community know about you and your business, which is great for branding.
- Local newspapers/magazines – People still read local newspapers and placing an ad will certainly give you some exposure, used in conjunction with other branding strategies, this is a cost-effective strategy to get your message across.
- Exhibitions/trade fairs – Booking a booth at a relevant trade fair is always a good idea; prepare presentation packs and hand them out to interested parties – you will be surprised at how many people contact you at a later date. Prepare more promotional literature than you think you’ll need and hand out at every given opportunity, which at the very least, will get your name out there.
Printed material still has a place in every company’s marketing strategy, along with a strong digital marketing plan; many businesses fail to capitalise on traditional marketing avenues, preferring instead to focus on online marketing.
A balanced marketing plan should include digital and traditional marketing and we hope this short article gives you some ideas.
