Social media marketing is truly a powerful strategy when it comes to gaining exposure for your business online, but many businesses miss the mark and misunderstand how to use it correctly. Since social media is by its very nature a very public thing, screwing up with it can be a huge problem, and tarnish the reputation of your business for years to come. This makes getting it right from the start an important objective for any business. Let's take a look at how you can master the psychology of social media marketing, and use it to drive revenue growth, and take your business to the next level in 2020.
Social Media is All About Branding, Not Selling
If you want to tank your social media marketing efforts as fast as possible, start trying to sell to your followers. Not only will this annoy them, it also deprives them of engaging content that keeps them coming back for more. No one gets on Twitter, Facebook, or Instagram because they want to have offers pitched at them.
To make the most of social media you need to understand why people use it. It's called "social" media for a reason, it's is not a selling platform. Use it to promote your brand by interacting with your target demographic, and engaging with them in a way that keeps your business at the top of their minds. Not only can this get them to do business with you when they need/want what you're offering, it can also get your followers to promote your business via word of mouth, essentially giving you free marketing.
Video is The New King of Social Media
The point of social media is to get people talking and interacting with one another, and nothing does this better than video. As you've probably noticed, videos get many times more comments than regular blog posts, so using video instead of just text or image posts will drive more engagement, and get more people talking about your business.
For example, maybe you run a blog that's all about how to make money on Shopify, and you want to give some tips about Shopify product photography. You could do it the old fashion way an use text and images, or you could turn those images into a short video, and post it to social media.
Social Media Marketing: Cheap, Easy, Effective
It doesn't take a lot of money or effort to run a social media marketing campaign. It really just takes consistency. If you can make a consistent effort on social media platforms to promote your business through engaging content, then you will see your subscriber count grow, and before you know it, a certain percentage of that number will be buying your products and/or services.
Social media marketing doesn't take off overnight though, it takes months of dedicated posting to build an audience, and get that audience engaging with your content, and each other. If you have the determination to stick with it, social media marketing will make your business a lot of money in the long run.