The time has come and with the end of 2018, search engines are ready for 2019. It's a good time to adopt the right strategy with proper planning and execution for the coming year. We all know SEO is evolving every year. To attract buyers at the right time, businesses must be able to get discovered in a search engine on the first page.
Below are some of the updated and trendy SEO strategies which can be valuable for boosting business in 2019:-
Titles and Headings Optimization
Title and heading is something which we are concentrating from the last 2-3 years, but in 2019, we need to focus more strategically on it. It is significant to note that to rank the long tail keywords on the search engine, the title and heading plays a very vital role, particularly when you are targeting varied keywords on any topics.
Ask yourself, where would you search about the company when visiting any website? Yes, it’s the main header navigation. It is one of the crucial places of your website as it’s available on nearly all of your website pages. In brief, it includes small information about your company. So you should focus more on it in 2019, as it's the ultimate conversion tool in your inbound marketing arsenal.
Adding Breadcrumb Navigation to Page
Breadcrumbs are little navigational aids which provide users an easy-to-understand overview of where the page sits in your site. Also, help Google work out how your site is structured. Google Search engines values this little pointer. It’s a good idea to get most of its use in the coming year.
Installing an SSL Certificate
Installing an SSL certificate can help your site perform better in the search engine. Basically, ‘s’ in HTTPS stands for ‘secure’ sites include the SSL 2048-bit key and can guard a website connection through encryption and authentication.
What SSL really works?
We often hear about the data breaches many times. Installing an SSL certificate helps to avoid hackers from getting any information from your website.
Maps Listing Security
It provides an easy way for your user to find your website, even if it's not ranked well in search engines. It's also vital to fill all the details correctly. Do not forget to add the good pictures of your staffs, locations, and products which create a trust to your customers.
Image optimization must be in the top priority in your SEO strategy as it creates many benefits like better user experience, additional ranking opportunities, and faster page load times in both image search results and SERP. The best way for compressing the image is by pacing two images in its physical size on the disk that look the same, but one has 1MB and the other has one-fifth of an MB.
Page interlinking and Use of Rich Anchor Texts
Interlinks are one of the best SEO techniques. It helps in getting the link juice passed to every page on the website. It can be used to link the most important page using the particular anchor text. It is something which we all have control in.
How does it work?
When you add new content to your website or blogs, link the most pertinent pages within your website. Even you can interlink the old blogs in your website and insert links to your new content if it’s relevant.
Linking To Authorative Websites
As we know Google loves good and authoritative backlinks. This is the way search engines find a good content and evaluate which content is worth ranking at the top of SERP. This is a reason why Google boosts webmasters to link to best content.
Social Media Profiles Security
With the recent news of Cambridge Analytica Facebook scandal, it’s time to rethink about the social media profile security. Below are some of the most common threats in social media-
- Identity theft
- Phishing scams
- Cookie monster
- Don’t share your holiday plans
- Never be overconfident
Increase Social Shares
It is important to use the power of social media for driving the traffic to your website. Make sure to add a share button on your pages. If you are using CMS, then there are many plugins available for you.
Customer reviews help in ranking the site locally. In short, the higher your listing ranks the more value it will offer to your business and site. If you don’t have Google my business listing, create it now and if you already have, make sure to add some review on it.
404 Custom Designs
Custom 404 is surely a great way to tell your visitors that what goes wrong while holding the unique style of your website.
Over to You
Above is the SEO best strategies one to look for in 2019. Also, ponder main events, campaign launches and holidays for 2019. At Brisbane Company, we make sure to make a blazing success in every online marketing campaign. This is where all our competitors fail to perform.