SEO Information Architecture for Driving More Traffic


Information architecture plays a pivotal role in gaining higher SEO ranks. It is true that organizing site’s data and the relevant content will affect various parts of web design. It is better to know more about those parts beforehand to use organic SEO and IA in the best manner possible.

  • Usability: Procuring higher search engine ranks can drive voluminous amounts of targeted traffic to website, but you have to make the site user friendly too. For this purpose, working on logical IA will be a clever idea.
  • Now for the Rankings: Just beside users, you can try focusing on search engines for creating mandatory content structure. You have to ensure that you are giving right pages the exact emphasis those need.
  • Conversions: Business based web design should have natural walk through conversion procedure. During such times, IA will walk user through conversion procedure and offering informative pages with content. It helps the users to move consistently towards next step in purchasing procedure.

For creating a perfect website structure for SEO, it is mandatory to know that not just keyword ranking matters but website conversion and usability do too. Now you can look at the logical information architecture for a site over the internet for detailed understanding.

Site structure for starting the project:

Even though every link on your site has value and passes at least some amount of link equity, there are practically two types of links available, known to pass that extra dose of juice.

  • The first one is site wide links. These links are used in the “site wide navigation” and will include internal link on each page of site. These links are the ones used in tool bar of the website, left or right side of navigation bars and will hold a lot of juice as those links will vote for targeting page across site.
  • The next one is home page. Your online site receives link equity not just from its pages, but also from other pages over the internet. In majority of cases, the inbound links will be pointed at home page. So, pages closer to home page will be the one receiving valuable link equity.

However, adding too many links on each page and their positioning power might become diluted.

Intelligent use of information architecture:

The higher your page’s architecture remains, the higher will be the ranks for competitive keywords. The most competitive ones are the traffic driving broad and short keywords. This is rather good news! Now you can actually use this factual information for creating site structure to satisfy each of the criteria mentioned just now. But first, you need to know how Information Architecture works for SEO.

  • You have online keyword generator storing database of keyword suggestions for site. It will group website keywords automatically into organized hierarchy, making it perfect for translating into SEO friendly IA.
  • Proper keyword use is rather crucial in this regard. For example, if your site is associated with health insurances, then the provider’s home page must be able to rank with it.So, it is vital to check that the keywords can match with the page’s term. As “health insurance” is a popular term, so you can gain extra traffic by adding adjectives like “affordable” before the keyword.
  • It is during that time when visualization tools and keyword grouping comes into action. The online software helps in organizing keywords into semantically relate groups. Each keyword group will be then match well with the section of website of its page with higher categories. These stages will be further divided into smaller parts. For details, might be a selected spot.
  • The keyword generator will work on it within seconds. It will automate work that might take days otherwise to cover manually.
  • You can further repeat the procedure endlessly. The result is relevant tree structure that suggests you to head towards thorough research based IA on analytics and historical data of your site. This tree structure will then map IA of the site. Search engines always favor such kinds of logical branching.
  • Along with that, adding links from parent page to that of a child and vice versa will help pages to appear as relevant ones for that set of terms. It helps to increase the page’s popularity to a greater extent, resulting in promising page ranking.

Beyond the present SEO values of the current semantic site architecture:

It is a form of linguistic group and a proper site structuring. But, such practices are not quite search engine friendly. Furthermore, there are some other points to cater to while checking for semantic site architecture.

  • It might take users from broader to specified version in the current conversion process. This step might lead them down the present conversion funnel until the subjects are properly ready for making a proper purchase.
  • This step might further lead readers from any broader topic to somewhat more specified ones. This will model the way in which people search naturally and learn from the research.

Start building IA:

Even though the goal of information architecture is to understand any subject easily, implementing this procedure can be a bit tough. So, focusing on the checklist first before working on your next project will be an easier choice.

  • You can head start it by pre-planning IA. This process will not begin with site but will do so by spending time researching for the goals. This step includes checking out the people willing to use the site and ways they will work with it. It will further determine best technology used for delivering the needful information.
  • You need to choose a content to match your information architecture. Choosing the right content is a detailed procedure with constructive content inventories. You have to determine the type you want to present on site.
  • For the third and final step, you have to organize the content, document it and finally write it down. Your IA plan is ready to be implemented.

Once you have successfully created IA, you can use it for SEO and to drive some extra traffic towards your site. For more details, online centers have some thoughtful information.


Author: Maria Jones

Maria Jones is blogger and content writer who write many articles on SEO, Business, Web Design and Technology. She enjoys reading new thing on internet. She spends lot of time on social media. Visit now

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