You’ve probably heard people saying SEO is dead. Yes, it’s true that SEO is dead but not in a literal sense. A lot of things have changed over the years and the landscape is not what it used to be. For a business that cares about growth and sustainability, it is imperative that you’re adapting to the changes. SEO should still be part of your marketing strategy and we’re going to highlight some of the reasons why.
It Still Works
For starters, the techniques that are employed for SEO techniques still work. As long as people are still using search engines to get information, SEO will remain relevant even in the future. As a business, the core focus should be on the user experience. Google algorithm has been improving on a yearly basis and it is becoming easier to match user queries with useful information. The way search engines are evolving means that SEO will remain relevant and play an integral role in the dissemination of information. Audio and video searches still depend on keywords.
Quick Business Success
One of the quickest and most reliable ways of bringing success to your business is by investing in SEO. SEO agency in Liverpool can help you with this. According to an article written by Forbes, SEO captures up to 80% of the market share of the potential customers that go online to check for reviews. For SEO to be effective, you need to work with a reliable digital marketing agency like Driven Web Services. It can be overwhelming to get the right agency, as there are hundreds if not thousands of companies claiming to be experienced. Make sure to search for results-oriented agencies and those with a proven track record of helping businesses.
Compared to other forms of online marketing, SEO is relatively affordable. As much as PPC campaigns can drive more revenue, SEO provides better ROI. Once you’ve ranked for the business terms, you won’t have to spend any money to get the warm leads. With PPC marketing, the ads will have to be running all the time in order to get leads. Business promotion will involve spending. As a business that is growing, you might be working on a budget. This will mean prioritizing marketing avenues that provide the right ROI. A small investment in SEO can result in amazing returns.
There are occasions where a business might earn a negative review. As much as it is a single review, it could hurt your prospects with potential clients. SEO makes it possible to manage your business reputation online. In order to deal with a negative reputation, the focus will have to shift to Search Engine Optimization. You don’t want a potential customer to come across a negative review as the first thing when they’re searching for your products or services.
Your Competitors Are Not Slacking
You might be having reservations about investing in SEO but it should be remembered that time waits for no man. Your competitors are already reaping the benefits of doing SEO. When you wait, you’re missing out and competition only becomes stiffer. If you’re not improving rankings on search, you’ll be losing ground to competitors.
SEO is Quantifiable
There are different data points you can analyze on your website because of SEO. One of the challenges you’re likely to encounter is centralizing the data so that you can make better decisions. It can be a daunting endeavor to make sense of the data, especially if you’re not savvy with digital platforms. There are tools such as Google Analytics and Search console that helps in making sense of the data you’re getting on your website. You’re able to track the revenue generated because of SEO.
Credibility and Trust
The online space is all about trust and credibility. People are likely to come back to your website if it is credible and trustworthy. One way you can establish authority for your website is by developing useful content that answers all the questions that potential customers might be having. UX also plays a role in establishing trust for your business. Gaining authority isn’t something that comes easy. It has to be earned and you can do that by providing valuable information.
To sum it up, there are new and emerging technologies like voice search that are disrupting the search industry. The core of search will still remain SEO. Everything on search engines requires keywords. It is crucial that you’re working with an experienced digital marketing agency if you’re to get the best out of SEO.