Position 1 on SERPS is the holy grail of digital marketing. Ranking at position 1 takes a lot of hard work and can often be a tedious task. So what makes this such a top priority? Isn't ranking at position 2 just as good?
Why Position 1 Gets Better Traffic Than Position 2
A recent report by Bing (the second most popular search engine after Google) states that websites listed at position 1 get 42% of the traffic, while the second gets 11% and third gets only 8%. This is a clear indication of why your websites raked at Position 1 get more traffic than Position 2.
A Position 1 SERP ranking doesn’t just increase your online traffic, it also increases your website authority. This is because people associate high ranking websites with being reputable and trustworthy.
A Position 1 SERP ranking creates a positive image of your brand in the eyes of your audience too. A high ranking is automatically associated with respectability among potential customers and competitors.
The Importance of a Position 1 Listing
Position 1 on SERPS is an invaluable asset to anyone with an online presence. This is because position 1 (and other first page listings) increases your visibility which has a positive effect on your brand authority and overall reputation.
A good search engine ranking can be a determining factor in the success or failure of your brand’s online presence. If your website isn’t visible on the first page of relevant keyword searches you run the risk of not getting any traffic from search engines.
Achieving a position 1 listing can be difficult. But by constantly striving for that number one spot you will probably end up with a good first page ranking.
How SEO Improves Website Traffic and Visibility
When aiming for Position 1 a good SEO strategy is vital.
As we know, SEO (search engine optimization) is the practice of positively affecting the online digital presence of a website through the use of targeted keywords. Incorporating these words into your website’s content helps search engines to crawl and correctly index the information on your website.So when a person searches for something that’s relevant to your brand, your website will appear in the search results.
A good SEO strategy is the secret to everything awesome in digital marketing. It has the potential to increase website traffic, improve your online visibility and does wonders for your credibility as a brand.
Not to mention that all this cool SEO stuff makes for a user-friendly website and gives your SERP ranking a major boost.
How To Boost Your SERP Ranking
There is no specific set of rules that will guarantee a Position 1 ranking for your website on the SERPS. But we've put together a few tips that can help give your website’s traffic and visibility a major boost.
- Focus On Content
Always try to create content that’s unique, informational and valuable to your readers. If your content is useful and engaging, it means that your site has something others don’t. This encourages people to visit your website.
- Link Building
Linking new content to older content that performed in the past can help to improve your search engine ranking.
- Fix Mistakes
Errors on your website can have a negative effect on your search engine ranking. Use a webmaster tool to identify 404 errors, broken links, redirects, sitemap errors, etc and fix them as soon as possible.
- Create A Sitemap
A sitemap helps to ensure that all the pages on your website are indexed correctly by search engines. Creating sitemap and submitting to search engines can improve your visibility
- Be Mobile Friendly
A mobile friendly website that’s easily accessible on smart devices will help to increase your website traffic and improve your visibility.
Featured image: landerapp.com