A strong online presence is essential for any business whether it is a startup or corporate giant! We outlined 5 reasons you need a professional SEO company!
Search engines drive 93% of all website traffic, according to SEO Tribunal.
So, when asked whether or not SEO is important in 2019, the answer is a loud and clear YES.
However, companies are outsourcing this service at an alarming rate. In 2020, companies all over the US will spend $80 billion on their SEO services.
This means that if you’re looking to rock your SEO this year, it might be a good idea to get a little help. Here are a few reasons why it’s best to hire a professional SEO company
Variety of Services
SEO is about more than inserting keywords in your blogs and trying to rank on Google.
A pro SEO company like SEO Explode Inc will offer services that are far more wide-reaching and impactful. These should include things like:
- Link Building: Smart, safe and high-quality link building consists of having your website linked to or on other websites. Backlinks like these give you an SEO advantage.
- On-Site Optimization: The optimization of your website’s content is crucial. Helping AI algorithms understand what they’re ranking is a big part of great SEO practices.
- Content Marketing: Content is king. That’s why creating high-quality and informative blog articles and social media content is so important for SEO in 2019.
These are a few of the basic SEO services you can enjoy when you choose to work with a professional SEO company. Instead of guessing at what works for your business, they’ll be able to provide you with a consultation and tailor the services to fit your needs.
Avoid Simple Mistakes
Maybe you’ve read an SEO guide or two. Perhaps you’ve searched for your company’s hottest keywords. That’s great, but it’s not enough to know what and what not to do when it comes to best SEO practices.
One of the costliest mistakes that businesses make when they choose not to hire a professional SEO firm is keyword stuffing.
This is a black hat technique that consists of stuffing as many keywords into an article or page as you can. Search Engine Watch reports that keyword stuffing can hurt your SEO ranking immensely.
It can also cause search engines to remove your content entirely. Yikes. Instead, opt for getting help from an SEO professional as they’ll know how to avoid this simple yet costly mistake.
Build Larger Networks
So, we’ve learned that on-site optimization is crucial and that content is king. However, in 2019, social media still plays a massive role in SEO.
Any professional SEO company will be well-versed in social media marketing.
Using Facebook, Instagram, Pinterest, and other social media platforms will help you build a larger network. What’s even better is that SEO pros will definitely know what kind of audience you need to target.
A company who can help you target and attract the right audience is gold in the 2019 SEO landscape. Professional who can help you interact with and engage that audience is even better. Growing these networks increase visibility and brand engagement.
Because social media marketing is a very tedious art, many small businesses and entrepreneurs don’t have time to engage in. This makes hiring a professional for this specific job a great idea.
SEO is a large field in the world of marketing. It’s safe to say that managing it is a full-time job. When hiring an SEO company you’re essentially saying that you’re ready to fully commit to growing your business.
This is great, seeing as most small business owners note that deciding where to focus and finding the time to invest in marketing are two of the biggest struggles they face.
It’s okay. It’s hard to balance everything at once. Hiring SEO professionals to handle everything from link building to keyword research and optimization is a great way to combat this problem.
You don’t have to decide where to focus your SEO efforts. They’ll analyze your website, company, and goals. Then they’ll decide what’s best for you.
You don’t even have to write one word of your website copy. You’re left entirely free to grow your business and attend to your customers. Just as it should be.
Get Optimized Results
Investing money in SEO is one thing. Understanding and implementing the analytics you receive are other tough jobs to tackle.
When you hire an SEO company, you can have peace of mind knowing that they’ll explain every minute detail of your analytics to you.
They’ll also likely weed out anything that you don’t need to know or worry about and give you a simplified report of everything that’s useful.
This saves time, money and a whole lot of stress on your end. It also helps you understand where you need to invest more in the optimization of your campaigns.
Because the digital space is overflowing with metrics, it can sometimes be hard to tell which ones matter for business.
Retweets, views, and visits are great, but they’re not what really matters. If you hire SEO services, they’ll be able to tell you which ones are.
Choosing a Professional SEO Company
When you’re ready to finally commit to investing in SEO, it’s time to choose which professional SEO company you’re going to work with.
Look for a company who has a variety of services available for you to choose from.
Also, ensure they have experience working with a business in your industry.
Free consultations are pretty standard, and that is when you should take advantage of the time you have to ask any questions you have. Ask about their services, their experience and how they can help your business specifically.
If they don’t have the answers, then move on to an SEO company who does! There is plenty of SEO fish in the digital marketing sea.
In the meantime, you can take a look at our SEO strategies guide. It’s full of tips and tricks for SEO strategies you can implement in 2019 to boost your business.