Is your digital content is driving engagement and interest or leave the audience unimpressed? A recent study has predicted that digital communications capture more than 400 per cent views than the static signage. On the contrary, not all the digital content is created equal. There are a countless of digital communication approaches and as the technology develops, so do the capabilities of content as well. From less than 10 years, content was generally used as static images with slight to no animation and typically of low quality. Innovations made in LED technologies have permitted for the use of eye-popping transitions and animation. With these new developments, content is now an interactive, vivid, intriguing and is even an art.
Content and its context greatly matters while conveying information and attracting attention. Here are some of the factors that can help the LED displays in designing an effective digital communication:
The aim of the content guides the strategy of digital content and drives interaction. Determining the aim is the initial step in designing the content as it guides the attitude and flow of the commination.
TheLED Displays Screen through its digital content design determines the target audience. The content must be applicable to the intended audience or appeal is lost. Certain audiences like children or visually impaired, necessitate various communication techniques and layout designs.
- Viewer Attention Span
Research agrees that the marketers have only 8 seconds or even less than that to capture the attention of viewer. For attracting people in such a short period of time, it is essential that the most important message must be displayed in such a manner that is best displayed visually and interpreted within the first eight seconds.
For the best readability of context, use as much contrast in color as possible. Contrast between the background and foreground is the most vital factor for the ease of reading at any distance. If the colored text is used on the bright background, the contrast will not become engaging; optimal contrast results in white text against the dark colored backgrounds. This considerably assists the reader and enables the font to be readable from a distance.
- Font vs. Imagery
Just the color contrast attracts the attention and improves readability, easy-to read fonts permits the readers to familiarize more rapidly to animation and understand the message. Serif fonts are recognized as the family of fonts that are simplest to read. Make use of images over text when possible. If the particular points that you want to make can visually be symbolized as icons or images, then use these as an alternative. Your audience will instantly comprehend your message. The icons must be specific or universal to your brand.
- Animations and Transitions
Transitions between the messages can signal the viewers that something new will appear next. This transition gives the mind break for recharging more information absorption. Also, it’s great to have the movement in signage to help attract the eye for change.
- Content Organization
Organize content in a logical manner and optimize the layout. Text should always stay stationary while the imagery can move. Consider a digital menu board with the items and pricing staying the same place in order to be the most legible. Though, in other parts of the menu or screen you can display on different food images shifting between the menu items, attracting the attention of viewers’ attention to the specials.
Generally, LED Displays Screenhelps in driving sales and increases the attraction of audience only if these are correctly designed. Unclear messages can overwhelm the audiences and negatively impact interest. Alternatively, the targeted content can deliver effective messages to improve the contribution.