Instagram is one of the most powerful tools of business propagation in the current era. With all the competition around, the business entities are experimenting with unique and influential business strategies to stand out from the crowd. One such strategy is creating an attractive and influential business story.
Many people think that they can get Instagram likes without paying attention to the quality of their content – they usually turn to buying likes on Instagram. While it sometimes works to have real likes, you still need to pay attention to making your Instagram account look professional. You have to share quality photos and ensure that you present fresh stories to grab the attention of your potential customers. This is exactly the situation when you can benefit from creating influential Instagram business stories.
Business story let the world know more about you beyond the mere image of a brand. It connects the followers in a personalized manner with the brand as the brand just not remains the name of a business entity for them but is connected with the story of struggles beneath.
By creating impressive business stories, you will be in a position to turn potential customers into buyers. Of course, it takes time to change people's perception about anything, and it is even more difficult when you are trying to build a new brand. Still, you can try a number of ways to be successful here. Here are some tips for creating an influential business story:
1.) Share the Story Behind the Camera
It all looks glamorous on the cover photo and in edited videos with beautiful background and competent filters but there is a whole story of struggle behind the camera. While these glamorous outlooks attract the people, natural scenarios actually inspire them. The natural look of a person with all the wrinkles and blemishes, behind the eye-catching photos, help the viewer relate them with their own lives.
Sharing the pictures and videos prior to the shoot adds an element of reality to your story. This is one powerful strategy of creating an influential story and is often practiced by high-end brands. A good idea is to work with a professional photographer or videographer here because they can also guide you about making certain changes to make 'behind the scenes' stories look awesome and emotional.
2.) Grabbing the Attention of Audience
Your basic theme and business story must be impressive and unique, which should grab the attention of your followers and connect them with the brand. Each element of your story and day-to-day posts might not be influential but the theme should be overpowering enough that should not let people lose their interest. An effective central idea makes the followers look up for even the tiniest details of the story and thus helps in boosting the business and brand name.
3.) Boosting Digital Community
The more you collaborate with other brands around, the higher the level of support you get from the digital community. In order to grab a sustainable place in the digital community you must lend a supporting hand to other brands and help them in propagating their business by featuring their products on your story or you may invite them for an influencer post. This will not only boost their brand name but also get you recognized in the community and in return, you may get a chance to feature your brand on other Instagram stories.
Creating business stories is important, and when done professionally, it can help leave a positive impression on your followers. However, it is important to ensure that you use videos with extremely care and make them work in your favor. A simple idea is to take advantage of Instagram highlights. Even when you have created an impressive video clip, it is only going to stay on your profile for 24 hours. You can make it last forever by using Instagram highlights.
Unless you delete it yourself, a highlight will stay there forever and leave a lasting impact on your followers. Simply go to your profile page and find the highlight reels below your bio. Add your best clips to the highlight section and you will be impressed to see how it helps your brand to be more engaging. Health by Science, a Scottish personal training and physiotherapy centre from Edinburgh are using Instagram to grab attention and increase their brand awareness.
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