Responsive web design (RWD) is a design system that enables a website to adapt to the different sizes and aspect ratios of the user's device with only one URL and content location. It has gained popularity since Google introduced in 2015 a small change that boosts the ranking of mobile-friendly websites.
There are multiple ways to create a site with RWD:
- Fluid grids – This is the core of RWD. A fluid grid in the site, especially in the main landing page, changes the website layout to adapt to the differences in screen sizes but retains its dynamics and visual quality.
- Flexible media – Make the media contents of your site (e.g., images and videos) responsive by using the max-width property in your media files. This avoids undesirable changes to your media when your site is accessed from different devices.
- Media queries – This is a system that gathers information from the user's device to advise the CSS styles of your site so it can load in the right conditions.
Importance and Benefits of RWD
Better user experience
Since there are hundreds of different devices that people can use to visit your site, implementing a responsive web design can go a long way. Nothing turns a visitor off more than a wonky and clunky site because of the difference in screen size – it’s hard to navigate and figure out what's going on. This can greatly reduce the bounce rate of your site. With RWD in place, this won’t be a problem.
High rank on search engine results pages
You can browse through different blogs that provide tips and tricks in creating a great website, and you'll find that a responsive web design is one of the best ways to do it. Google favors websites with a responsive web design. As a result, your website will rank high on the results page of search engines. This, in turn, will increase your website’s traffic.
High conversion rate
When you have a site with low bounce rates and good SEO, the traffic tends to be steady or even increase. This will help your site achieve a high conversion rate.
For example, if your site is an e-commerce platform, visitors have a higher chance of becoming customers when your site meets their immediate needs. A responsive site for all devices provides consistency in appearance and fast loading time, which customers strongly consider when they visit a website. It won’t be long before customers will keep coming back to your reliable site. This, in turn, will improve your site’s lead conversion rates.
Centralized analytics and performance tracking
For sites that have different desktop and mobile versions, it can be a pain to monitor its analytics and performance reports. By creating a site with RWD, you can track your site's performance all in one place. You don't have to collect and collate data from different sources anymore. With RWD, you obtain comprehensive and accurate data that you can refer to when managing your site.
Easy management and low cost
Creating different website versions takes a lot of time to manage. And when you lose time, you lose money. That’s why it's only logical to opt for a responsive website that is easier and more cost-effective to run. Creating a responsive site may seem costlier than creating two separate website versions; however, in the long run, with its conversion rate and easy maintenance, you can save way more. Hence, not only does RWD get you ahead in performance, but it also saves you time, effort, and money.
Responsive web design has become the standard in today's digital climate. With the rise of mobile users and the prioritization of responsive and flexible sites in the results pages of search engines, it is not only recommended but necessary to invest in RWD. It leads to easier maintenance, improved site performance, and most importantly, better user experience.
Featured image : searchengineland.com