Exploring the Rising Trend of AR/VR Development Requirements in eCommerce

With eCommerce businesses facing constant change in a rapidly evolving environment, maintaining a competitive edge is now a priority for brands looking to stand out in a marketplace. One of the major tendencies that has changed the eCommerce space drastically is the penetration of the mixed reality technologies – Augmented Reality (AR) and Virtual Reality (VR). Virtual and augmented reality are not new technologies of tomorrow but are, already, performing the work of the powerful sales medium which helps to increase the client’s engagement, raise the shopping experience and, in general, drives sales.

As AR/VR becomes the most wanted technology nowadays. There are startups’ innovations that are vital in that they go further to allow eCommerce businesses to seamlessly integrate AR/VR into their strategy. AR VR has become a game-changer for fashion retailers with their virtual try on capability, just like it is for furniture brands with their interactive demonstrations. The tech is a key player in pushing how far the eCommerce space can go.

But what is more striking is that there are companies like Vertical 3D Tech so let’s consider the burgeoning AR/VR development needs of eCommerce businesses and how the industry can link to this boom.

The Immersive Shopping Experience

Customer satisfaction and the operation are the reasons why this discussion is highly demanded by customers. The internet shopping, besides the fact that it does not fully conform with the traditional one where the tactile sense is satisfied, the transaction in the guise of an online paycheck, does not seem to provide the same experience. AR as well as VR are beneficial since they close in the gap of online and offline customers’ shopping experiences while still providing the best first-hand experience through virtual methods just like IKEA do.

Think you make the decision of a piece of furniture arrangement in your living room and buy it while you do not have to do it or try different outfits in different styles, you do not have to enter the dressing room, you make this decision while having a commercial tool on hand. In short, a retail outlet serving online shoppers will not only be a mere store for shopping but rather it will be styled the experience that will be bought. Simply, this will make the consumers feel far confident in the product before investing because this action will remove the blindness customers experience when shopping online.

Enhanced Product Visualization

The technology of eCommerce visualizations plays the main role in eCommerce sales growth. The main thing is providing prominent images and videos with high quality is not enough since they can show only a little part of the matter. A customer can now interact with the product to the fullest extent as users can inspect products from all directions, zoom in for close examination of the details and even test/experience functionality in a virtual environment provided by AR/VR.

A customer shopping for a camera can try out AR which will overlay the actual camera with the vital technical aspects like size and features to a customer’s immediate environment. This will enable them to better comprehend how the camera would look in the real world. Likewise, VR is able to teleport clients into avenues of exploration set in virtual showrooms with the full immersion.

Personalized Shopping Experiences

Having personalization as a key point of online marketing success, AR/VR technology also opens up new territories for tailor-made retail customer service. Through utilization of big data and sophisticated machine learning algorithms, businesses are able to create and customize AR/VR experiences that strive for, and are influenced by, every unique individual’s preferences and behavior.

As an example, an online cosmetics store like Sephora uses AR to recommend a makeup color that suits a customer’s skin tone and facial features. A person would be able to almost “try it on” using different shades and styles. Ice cream is the perfect culmination of cold and indulgent, two loves of one and all. It provides for custom made options that allows each customer to be uniquely catered to and helps in achieving customer loyalty along with conversion.

Overcoming Online Shopping Challenges

One of the main problems that online shopping encounters is that it creates a need for either touch or look at products before purchase. In this fashion, AR/VR applications can solve this issue. Another issue which you may come across is the inability to properly figure the size of an item, or how well it will settle on you and be suited to you before buying it. It provides instead for most likely returns and upset customers. Unfortunately, there are many instances when a brand can commit such an audience. These mistakes are called branding villains, or branding candy killers, as they can quickly end a consumer’s ambrosial experience and leave a bad taste in their mouth.

Hologram /virtual reality addresses this problem through the virtual try-on facility where a person can pick and choose different clothes, accessories or even home decorations. Consumers will get more chances to use the product in real life and this will decrease the chance that they later will be unpleasantly surprised with the product they just decided to buy.

The Role of AR/VR in Redefining eCommerce

In view of the rapid changing consumer behavior along with the growth of eCommerce, AR/VR will undoubtedly play an invaluable role to sculpt the future of online shopping. From making product visualization easier to customizing the shopping experience to the specific needs of customers, the range of applications of AR/VR for eCommerce platforms is broad and diverse.

Companies like Decathlon which capitalize on these technologies find themselves at the forefront of the competition since they not only outmatch their competitors but they also offer customers a real sense of shopping that leads to sales and in turn loyalty. Association with well-versed augmented/virtual reality development companies such as Vertical 3D Tech, the online merchants can tap the full advantage of these dynamic/future-oriented technologies and be a stage ahead in today’s fast-paced digital market.

In the final run, the principal motivating factor in the surging popularity of AR/VR requirements in eCommerce shopping is to provide an experience that is immersive, show the products in a 3D fashion, provide personalized shopping experience, and solve online shopping challenges. The use of AR/VR technology by companies for defining new eCommerce horizons is gaining popularity as companies start seeing the value of investing in these technologies. This, in turn, will create more demand for skilled AR/VR developers and innovators and, the way eCommerce is being done now will change in ways impossible to envisage now.

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Author: 99 Tech Post

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