A content marketing company can help bridge the gap between your content marketing campaign results and your marketing goals. They don’t just create and market content, they work in a holistic mindframe, making all the efforts needed to drive your business goals and fulfil your company mission.
No doubt, content marketing can be quite overwhelming. Feeling intimidated by your competitor’s content marketing strategy and domineering web presence? A content marketing agency can come to rescue, using the right tools and techniques to catapult you to prominence in your space.
So, how exactly do they go about this? If you’re wondering whether to hire a content marketing agency or to go it all alone or with an in-house team, we’ll help you examine your options more thoroughly. We’ll look into the specific services that a content writing agency can use to bring you the desired results. But first, let’s look at why you should even consider hiring one in the first place.
Why Do You Need a Content Marketing Agency?
Content marketing can be very different when working with an agency compared to going solo or working with an in-house team. Unlike the later options, hiring a content agency brings you more expertise, access to more talents, and more flexibility, among other things. Here’s a closer look at what content marketing agencies can have in store for you:
Greater Flexibility
Content marketing agencies can offer all the required bandwidth and work hours needed to put things in place in your marketing campaign. You can choose which aspects of your campaign to outsource and which ones to implement in-house.
Expanding your Expertise
If there’s a new aspect of content marketing that you’re yet to familiarise with, a content marketing agency can help you quickly fill the skill gap. You can get a seasoned expert in that particular area to bring in quick results, whether you’re aiming to conquer a new social media platform or to kill it with a new type of content.
Enhanced reputation:
If you’ve been struggling to gain traction in your space, content writing agencies can help you build a respectable online presence. They’ll help you publish authority content while managing your brand mentions and social media interactions and providing timely, graceful responses to your reviews – working both the good and bad to your favour.
Easy scaling
You may want to scale certain aspects of your content marketing but lack the required skills and manpower. A content marketing company can help give you just what you need, whether it’s extra social media content or more in depth keyword research.
What does a content marketing agency do?
Now you know when’s the right time to make that call. But what to expect after? Here are some of the most important things a content marketing agency can do to help your clinch your marketing goals:
Setting clear marketing goals
Clients often have their brains tied up in a knot, undecided about various aspects of their marketing plans. A good content writing agency will first establish a good foundation for your content marketing plan. The first few consultation sessions will be all about setting the records straight on where you’re going and how you intend to get there.
Developing a content strategy
As things pick up steam, the focus shifts to planning and executing a strategy for achieving your content marketing goals. Your content marketing service will incorporate the right types of content, targeting the appropriate mediums and platforms. They’ll also help establish your buyer persona, searcher intent, and other important elements of your buyer’s journey.
Content creation
The content marketing agency you choose should be able to produce content to your brand’s taste and style. They should be well-versed with persuasion and engagement tactics that make posts come alive. Some of the common content types that a content marketing service can help you with include:
- Blogs
- Emails
- Social media posts
- Website copies
- Landing pages
- Ebooks
- Case studies
- Visuals like infographics and presentations
- Scripts for videos and podcasts
SEO
Some agencies can take your content marketing campaign up a notch with effective SEO techniques. They can amplify the impact of your marketing by harnessing important on-page and off-page SEO signals.
Some even get down to the granular details of the technicalities, including your site’s coding and site architecture, giving your content marketing campaign a solid limb, before fleshing it out with high-quality content.
Content distribution
An excellent content marketing agency will want to see to the success of every piece of content, and might offer to take care of publishing and promoting your content. They’ll select the most effective promotion tactics and help you determine the channels of distribution that will bring the quickest results.
Excellent communication
All the while, you should be able to enjoy excellent communication with your content marketing service. You should be kept in the loop all the way and learn about any important development that could affect your outcome on time. If you have any questions or suggestions, you should be able to get a quick and satisfactory response from your content writing agency.
Content management
An excellent content marketing service will go with you all the way in developing and implementing your content marketing plan, not just through one campaign cycle. They should be able to help you manage your marketing assets, continuously assessing your areas of strengths and weaknesses and finding ways to refine your strategy and improve your outcomes.
Leverage the steep expertise and extra bandwidth of content marketing agencies
You can’t go wrong when outsourcing to a content marketing service with a sound background and steep expertise in your vertical. An excellent content writing agency will first establish your marketing goals and strategy, painting a fuller picture of how your marketing plans fit onto your overall company objectives. They’ll help you get to grips with things like your buyer persona, search intent, and appropriate distribution channels. After that, they’ll flesh out your strategy with the right type of content, topics, and keywords. Creating and publishing content is also a crucial part of their job. They’ll also monitor your published content and continuously audit various aspects of your marketing strategy to explore growth opportunities.
