Introduction
Toolcano is a martech stack which encapsulates 19+ different categories which are covered under the bigger umbrella of digital marketing. These 19+ categories cater to more than 1000 different tools, some of which are multi-function tools and fall under various categories and sub-categories.
What is Toolcano?
Toolcano is a multi-utility martech stack, providing information about the most commonly used and newest tools to enter the digital marketing industry. These tools fall under various categories covering 19+ different categories, and multiple sub-categories. A wide variety of tools are uploaded on Toolcano, precisely, more than 1000 individual tools. Some of these amazing tools are multi-function, and are found under more than one category. Toolcano covers almost every aspect of digital marketing under its wings, and most of the tools in the market are uploaded on the platform. Ranging from simple AI based text to image and video generators, which can be used by anyone and everyone, to more specific SEO, PPC, CRM and much more tools.
What makes Toolcano the best option?
Toolcano, since its launch has found its user base in marketers, non-marketers and even students. Although it was primarily focused on helping and supporting marketers, it has helped many non-marketers with its vast library of tools, which are not focused on performance and other aspects of marketing. Toolcano offers a one-stop-solution for all the marketing tool requirements for marketers.
How will it help marketers?
With its multiple categories and sub-categories, covering more than 1000 tools, Toolcano is offering help and support to anyone looking for it. The vast library covers almost all of the tools used to manage and work on any digital marketing campaign. By providing the tools which enhance campaign performance and revenue, manage sales and build customer relations, it has helped a lot of marketers. By providing tools and related information to students and non-marketers, it has supported them a lot. These tools are used for project works, non professional work. These are the most useful, most used and the newest tools to enter the market. Another major benefit that marketers and non-marketers get is that Toolcano helps them save their crucial time, which, without Toolcano would be spent in research.
The most popular categories on Toolcano
On the basis of user preferences, number of tools and number of reviews, we have figured out the most popular categories on Toolcano.
1. SEO
SEO is the most popular category of digital marketing. Hence, the tool category which contains SEO tools would also be the most popular tool category. SEO tools have the highest demand in the digital market, which makes it the most popular category. The tools available on the platform range from DA checker, keyword analysis and research, website SEO analysis, and many more. With the right efforts and the use of perfect tools according to your requirements, your SEO journey will start yielding results and taking your website ranking higher. It helps in increasing the chances of your website getting clicked thereby increasing the revenue.
2. Digital Advertising Tools
Digital advertisement is also another category which is quite popular among marketers. Digital advertisements are displayed on a PPC or pay-per-click model, hence most tools are known as PPC tools. Ranging from a basic ad generator to highly sophisticated tools which handle the complete campaign, PPC tools are used by most of the digital marketers. Tracking conversions, and revenue is a very time-consuming but important task, which can be managed very easily, and at the click of a few buttons, with the help of these tools. Toolcano has some paid, freemium and free PPC tools, which can be decided by the marketers depending upon their budget.
3. Email Marketing Tools
Email marketing is one of the oldest methods of contacting potential and existing customers or prospects. It is still being used by digital marketers, because of its very high success rate. The success rate of any email marketing campaign depends on a few criteria. The first and most important one criteria is the content of the email. This means the material written in the email, which anybody receiving the mail would read, and then make a decision, whether to proceed or not. This makes the first impression in the recipient’s mind. We, at Toolcano have many tools which will help you write the email content which will have a very huge positive impact on the reader. Communicating to new and potential prospects through cold emails is a difficult task. But with these amazing tools at your disposal, you would be doing this in no time, and getting callbacks. New email marketing tools have been built with AI at their heart, giving them an edge over the earlier versions. Inclusion of AI in the tools have made it easier for you to filter out the working and active email ids from your list, to improve the open rate and decrease bounce rate. It also helps you write content based on your requirements. These tools have helped many email marketers and are surely going to make your email marketing campaign easier and much more fun.
4. AI based tools
Artificial intelligence, or AI, as we all know it, entered the tech industry some time back. With the onset of AI in the tech world, its impact even came down to the marketing world. This caused a turbulence in the tech world. With the waves of technology also impacting the marketing world, it made its mark in the martech world. The AI tools have been known to decrease load and increase efficiency, thereby creating a greater flow of work within the industry. Many marketers have switched to AI based tools due to their increased efficiency. These AI based tools have not only supported marketers, but also have proven beneficial for non-marketers and students. Students and non-marketers prefer these AI tools, because most of these are straightforward to use, and do not require any prior experience. Some tools will use text prompts to generate images and video, used for any purpose. Some AI based tools are used to generate stunning presentations based on the topics provided by the users.
5. Miscellaneous Tools
Miscellaneous tools are among the most popular tools on Toolcano, making its category rank among the top 5. These tools cover every aspect from streaming to audio and video editors. It is among the most popular categories among non-marketers and students, because of the tools uploaded in this category. The tools in this category are primarily used for general purposes, focused towards supporting non-marketers and students. Many tools in this category are free or have a freemium option, thus appealing more to the students and non-marketers, wh wish to use the tool, without actually spending money on it.
Conclusion
Toolcano is the brainchild of the brilliant minds at WeThinkNorth. WeThinkNorth, a verycapableand result driven digital marketing agency, with a proven track record of delivering the best results. Founded and managed by Anuradha M. Agarwal, WeThinkNorth has grown into a fully functional team of hardworking individuals. Our team at Toolcano is also the team behind WeThinkNorth, and is one of the most dedicated team of people, who make it their mission to improve Toolcano at a regular basis.
