Branding and first impressions matter in the business world. The products you give away at conferences, marketing events, or even as part of a gift hamper often say a lot about your brand. This is where custom-made marketing products, such as branded folders, come into play.
Unlike a brochure or flyer, branded folders last longer and play a powerful role in how people view your company. The logo and company colours turn people carrying the folders into walking billboards.
However, to ensure yours stands out from the rest, you need to consider the design, materials, and finish. Below are practical design tips for branded folders that will capture people’s attention.
Make Certain the Design Is Consistent
The first rule when designing branded folders or any other item is to ensure the design is consistent with your brand identity. Don’t use random colours and fonts just for the sake of it. Instead, choose imagery, typography, and schemes that match your brand’s identity.
When choosing colours, ensure you strike a balance, not overwhelm the design. Balance vibrant shades with mild tones for better visibility and readability. Stick to fonts that match your brand’s identity.
Be sure the logo is placed where it is visible. The goal is to make it blend in naturally with the rest of the design.
Simple Is Great
Branded folders are popular in formal spaces. A clean and simple design that complements official wear will make the folders look more professional.
A logo and tagline are enough. Adding too many words, graphics, or patterns will make the folder look more casual. The goal is to make your branded folders look the part in official and professional setups.
Use High-Quality Materials for Branded Folders
The material you choose speaks a lot about the quality of your folders. A branded folder made from flimsy material will undo all the hard work you put in creating the design. High-quality fabric showcases professionalism and attention to detail.
In addition, quality translates to a lasting positive impression, meaning people will be proud to walk around carrying the branded folders.
Recycled plastic and canvas are solid options if you are on a budget. Leather makes the best branded folders, which are perfect for official and casual use.
Add Practical Features
What else will make your branded folder pop out even more and become more useful for daily use? Add extra features such as straps, pockets, and card holders. They will make the folders serve their purpose even better.
Extra pockets make it easy for people to arrange their stuff inside the folder. You can add slots for carrying business cards or other small items, such as a passport, pens, or identification cards.
Also, ensure the folder is big enough to hold A4-sized documents without having to fold them. It would be even more advantageous if a small laptop or tablet could comfortably fit inside the folder.
Summing up
Creativity is the name of the game when it comes to branding and marketing. Branded folders are an appealing way to showcase your company and earn brand visibility. If designed well, a branded folder can leave a lasting impression, building your company’s reputation.
Featured image: freepik.com
