Instagram is a fantastic branding opportunity for many small businesses. However, it can take a lot of time to attract a large number of Instagram followers. The following 9 tips will help you build your company's Instagram account and get lots of followers quickly and efficiently.
- post content that your target audience loves
It all starts with great content. Instagram has over 400 million users. You have to find a way to make your account stand out from the crowd. Not only must your content have a great design, it must also be perfect for your target audience. Beautiful pictures of things your audience couldn't be less interested in won't help you get more followers.
A fantastic example of the right content mix is Foundr Magazine's Instagram Account. Foundr Magazine's account grew to 10,000 followers in two weeks by posting motivational and inspiring quotes aimed at their target audience of up-and-coming entrepreneurs. You can have the same success by taking the time to see what content works for your target audience. Search for accounts with the same audience, see what they post and offer similar content on your account.
- everything revolves around hashtags
While hashtags can seem trivial and annoying at times, they are a significant part of the Instagram ecosystem. Hashtags make your account visible to thousands of users who would probably never have found it otherwise. Use Websta to find hashtags that are relevant to your industry and use them on all your posts. The maximum number of hashtags Instagram allows is 30, and many users will often push this limit to the limit. However, on average, most popular posts use 11 hashtags per image. Do your homework and see if you can use more hashtags!
- claw followers
To make your Instagram account grow quickly, you must steal followers from your competitors. Stealing followers is a great idea, because you don't have to worry about what content they might be interested in, since they already follow a similar account. To get the most out of your efforts, you should use a Like + Comment + Follow strategy. For example, instead of following a user or reading posts, you follow a user, read their picture and then leave a comment on the same or another picture. An entrepreneur achieved a quota of 34 percent of people who followed him with this strategy.
- post often and regularly
Post regularly to let your Instagram account grow quickly. Quintly.com, a social media analysis tool, analyzed more than 5000 Instagram profiles in 2015. They found that the profiles with the most followers posted two to three times a day. Average users weren't exactly lazy about posting either; the average account posted one new picture a day.
- have a strong call to action
Every picture you post should have a strong call to action. Sometimes it can be very easy to get users to do what you want them to do by simply asking them to do it. Some of the popular call-to-actions on Instagram include asking fans to double-tap if they like the post, or tag a friend in the comments. You can also tell them to sign up for your newsletter or buy your product. Adding a call-to-action is a little reminder to your fans of what else they can do with your content, rather than just viewing it. It also does wonders for increasing engagement and getting more attention for your posts.
- organizing contests
Competitions are a great way to get more involvement on your Instagram. A well-running contest can result in thousands of new followers with little effort on your part. There are a lot of contests you can have on Instagram. However, regardless of the type of contest you choose, the requirement for participation should be a combination of licking a post, following you, tagging a friend, or some other way to make your account visible to a wider audience and increase involvement.
- pay for Instagram Shoutouts
An Instagram Shoutout means that a user mentions your account in one of their posts, either by a headline or a picture. Instagram Shoutouts are one of the fastest and most efficient ways to get more followers. They place your account right in front of thousands of users to whom you wouldn't have had access otherwise. To find the right accounts for Shoutouts, look for the most active accounts in your industry and find those that not only have the same target audience, but a high level of commitment based on the number of likes and comments they receive. Then just contact them and ask if they are interested in a Shoutout and how much it would cost.
- plan your posts
As a business owner, you probably don't have the time to take care of your Instagram account yourself every day. Planning posts is essential to let your account grow and to have enough time to focus on other aspects of your business. Platforms like Hootsuite and Schedugram make it easy to plan posts in advance and ensure that you always have fresh content to share.
- automate your engagement