7 Social Media Practices for Improved SEO Performance

Social media marketing in San Francisco Ca is the most influential strategy for search rankings. Pages or profiles with a massive following on social media also tend to dominate search engine results, and especially if the pages are about a brand, company, or an icon. As influential as the Social Media is, very few people use its power and potential to promote their products or businesses. The few individuals that use the social media to help boost their SEO performance reap enormous benefits from this marketing strategy.

The first step to harnessing the power of the social media for SEO performance is by understanding the relationship between SEO and the social media. Exploring the various social media marketing practices and campaigns can see your business or site get enormous amounts of quality traffic, thanks to the social media. Discussed below are 7 of the essential social media practices that can help step up your SEO campaigns.

  1. Promote Links to External Websites

Link building is an essential part of SEO and plays a huge role in search rankings. Using the social media to enhance inbound links to external pages/sites can contribute to improved activity and traffic to your pages.  The social media provides a favorable platform for link building in that; there are ready audiences and potential customers/clients. Links to the official external pages can be shared widely on social media, hence making them viral within a matter of time.

  1. Encourage Sharing on Social Media

Enhanced social sharing also helps boost SEO campaign performance and returns on investment. The social media provides an excellent platform to introduce, and increase brand awareness using various pages and posts. Encouraging social sharing on these platforms increases your brand’s visibility and popularity online. This makes it easy for search engine crawlers to find your website easily for indexing. In addition to this, most of your potential clients are already on social media. Sharing your content widely on these platforms, and encouraging followers and friends to links to your site extensively will contribute to increased traffic. You however have to have an active profile and post regularly to attract a following.

  1. Optimize for Local Audiences

Optimizing content (posts) on social media for local audiences, and sharing the same on various social networking sites is one of the best ways to improve visibility and popularity among consumers. Participating in local events, and creating a relationship with the local community is vital to your business’ growth and SEO performance. Participating in local activities and sharing the same on social media boosts your popularity and search rankings. It is after the local community starts taking note of your services and products that the fame will spread far and beyond. Sharing photos of the events, while mentioning your brand on the same is recommended too.

If the optimizations are done correctly, you should see your SEO campaigns start bringing in a positive impact in terms of performance. If the locals start sharing your content, share it, and even like it, you can then be assured of better results in the future. Sharing locally optimized SEO posts can also have a significant impact on your search rankings too.

  1. Enhancing Brand Awareness

An efficient online marketing campaign is the key to boosting brand awareness and conversion rates. The social media has a direct correlation to brand awareness and visibility online. Using the social media to promote SEO campaigns provides a way for target audiences and potential customers to see the product/brand. You can also use the social media to build/improve your company reputation and customer base. It is with the increased customer base that the brands get some rewards from search engines.

Many people use the social media to run promotions, provide discounts, and to market their products too. When done correctly, a social media marketing campaign can boost brand and product popularity with huge margins, which also translates to increased sales. This is thanks to the increased exposure that social networking sites provide for companies and products.

  1. Optimizing Social Media Posts for Search Engines

The social media works in a somewhat unusual way. You have to give, for target audiences to reciprocate. Publishing posts regularly also provide another avenue to build a following on social media. Regular posts are hugely beneficial to your business in that; search engines too index these posts for faster retrieval.  This also reduces chances of your posts being choked up in the millions of other posts that users publish every day.  Optimizing each post for search engines also provides an excellent way to boost SEO performance.

One way to optimize social media posts is by creating strong anchor posts. Anchor posts are much easier to find by search engines than the regular posts. Anchor texts help provide detailed information about your product, brand, or even company being promoted. Search engine crawlers are always actively searching for anchor texts, hence an excellent way to boosts your SEO campaigns. This should help increase brand awareness and conversions significantly.

The use of hashtags (#) and other features in posts also helps search engines find relevant content and text easily. When used correctly, the hashtag feature can help boost visibility and performance of your product and other services. Hashtags also help create a conversation or threads that audiences can use to find external links and sources.

  1. Building Social Media Following/Followers

The number of followers a page has on social media can influence a company’s search engine rankings. Brands and posts that receive the highest number of shares and likes on Twitter and Facebook have the highest likelihood of showing up on the top pages of SERPs as compared to low-performing ones. Links, shares, retweets, etc. only come where one has a following. Pages with more followers get more activity, which is why you too need to build your social media following.

Although many are fooled into buying followers on social media, the safest approach is building a following of your own organically. As more and more people follow your channels, the better your brand’s visibility becomes. Building your audience base also reduces the risk of attracting heavy penalties from modulators. Buying followers can ruin an otherwise successful company or brand. Get the right tips for facebook adverting from company for Facebook ads.

Building a following on social media is relatively easy. All you need to do is be active, respond to other user’s posts and tweets, participate in forums, provide insights, and even build a relationship with audiences and friends online. Followers will start gaining trust in your actions, hence follow you back and even recommend friends to your channel. There’s no better place to build a following for improved visibility and SEO performance than the social media.

  1. Embrace the Change

Incorporating social media marketing with SEO is an excellent way to market your product or company. Some creativity, perseverance, and hard work is needed to make all this happen. You also ought to embrace the chance to realize some of the benefits the social media has for your business. Every positive measure counts in the business world today.

Author: Anurag Pareek

Anurag Pareek is a Toronto based SEO & Digital Marketing Consultant. He is a creative link builder and conversion rate optimization specialist. When he is not obsessing over how to build better backlinks, Anurag likes to travel and play guitar.

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