Facebook has become a very popular social media platform to the point that even businesses have been very eager to acquire real Facebook likes. From students to the elderly, it seems that almost everyone is already using it. In fact, people now even use Facebook to search for businesses or service providers who can fulfill their needs. However, that is not the only reason why you should be advertising on Facebook. Below is a list of the 7 reasons why you should consider using Facebook for your advertising campaigns.
Facebook has billions of active users every month and these users come from the different parts of the world. That, itself, only means that you can reach a wide customer base, which would be beneficial for you, especially if you are planning to offer your services worldwide in the future. You can consider using it to start introducing your business and its services to people who can actually be your customer in the future. Also, not only does it reach desktop users, but it also reaches mobile users as well, ensuring that you will not miss out the chance to reach a potential customer. You can also use it to acquire many real Facebook likes.
- It supports different media types
You can advertise your business on Facebook through different media types. Apart from texts, it also supports images and even videos, which gives you an assurance that your message would be effectively and clearly delivered to your target audience. Also, video ads are now the trend, and this is one of the reasons why it is considered as an ideal advertising platform.
- It is cost-effective
Who doesn’t like to gain real Facebook likes and advertising at a cost-effective price? Well, creating ads on Facebook is actually inexpensive. In fact, advertisers are given the power to control the amount of money that they would be spending for their ads. In other words, it is possible to run ads on Facebook based on their budget. They can even decide the timeframe for their ads to prevent spending more than what they can afford.
- You can target your audience
As compared to other advertising platforms that you can use, Facebook allows you to target your audience by location, age, gender and even by interests. By targeting your audience, you are actually placing your ads in front of people who might be interested in whatever it is that you are offering. This helps you prevent spending a lot of money on people who are not likely to be your customers in the first place. This also increases your chance of acquiring sales, traffic, and real Facebook likes.
- It allows you to find new leads with ease
There is actually no need for you to exert much effort just so you can find new leads for your business because Facebook has a lookalike feature. With this feature, Facebook will try finding people who share certain similarities with the custom audience that you have created before. Hence, there is a high chance that these people would be interested in your business. You can even define targeting options to increase the accuracy of your lookalike audience.
- It provides detailed reporting
Apart from knowing how many real Facebook likes you have, it is also important for you to know how well your advertising campaign has been doing. That way, you can make necessary improvements to make your advertisements more effective in bringing you closer to your goals. For those who are not aware, Facebook offers detailed reporting of ads. Facebook also makes it easy for you to measure the engagement received in each one of your posts.
- Others are already using it
Many companies have already been using Facebook to spread the word out about their business and perhaps, your competitors might have also been using it. So, take Facebook into consideration, especially if you don’t want to be left out of the competition. After all, you can’t only use it for advertising but you can also use it in engaging with your customers that can help build trust towards your brand. You can also use it to spy on what your competitors are currently doing and what your customers are saying about you. It’s still not too late for you to start using it.
All in all, Facebook does not only allow you to gain real Facebook likes, but it also allows you to generate leads and raise awareness for your brand, in which advertising is all about. Facebook also allows you to advertise on other platforms. Aside from that, it also offers a good return on investment. So, if you are looking for the best platform to use for your ads, Facebook should be at the top of your list.