Undoubtedly, content is one of the most critical elements of SEO strategy because it singularly can influence the search engine presence of your business.
While posting fresh content is essential for your ranking, you can also repurpose it for availing extensive benefits. Repurposing is all about refreshing the old content that has been posted before by making it relevant according to the current facts and virtual guidelines.
At the same time, you have to ensure that there is no risk of duplication because you may face penalties for it. Here is a list of do’s and don’ts that can help you to repurpose successfully.
Do recycle dated pieces
It is but obvious that the pieces posted years and even months ago may not be relevant today. Relevance may be in context to the truth in facts, value of information and adherence to content guidelines in terms of length, keyword usage, etc.
You can recycle the dated content on your website or blog by refreshing portions of information where needed and beefing it up according to the current guidelines.
Do promote evergreen content
Experts like Submitcore recommend you should focus on posting such pieces that serve evergreen value. Look for topics and information that is timeless and can be highlighted later too.
If you already have such pieces, capitalize on them by promoting them on social media or via email shares. Before you do so, have one final look to ensure that it is relevant for the present audience.
Do change the format
Another good idea for content repurposing is by changing its format. Suppose you have a great blog on your site and want to leverage it to extend your reach.
You can convert it into an infographic or whitepaper with minimal work and present it as a completely new content for your audience. Changing the format helps you target a different type of audience as well as give it a fresh look and feel.
Don’t publish duplicate content
Having a piece that is substantially similar to the original is absolutely dangerous for your website and can even cause you to be penalized.
This makes it clear that you should focus on making relevant changes while you repurpose it because you would not want it to be considered as plagiarized by Google.
Don’t ignore feedback on the original
When you repurpose, don’t ignore any comments or feedback that you may have received on the original piece. Check online for user comments and discussions and tweak the content to address their concerns and queries.
You may even give them supporting evidence that you were right in the first place. This will get across a favorable impression on the audience that you are paying attention to their feedback.
Don’t invest efforts on the weaker pieces
Outreach specialists at Submitcore suggest that you should avoid investing efforts on repurposing the weaker pieces and should rather focus on the stronger ones. As a thumb of rule, rework on content that has the potential to get traction for your SEO strategy.
Following these simple tips can go a long way in making your repurpose strategy a great success. However, ensure that you get it done by professionals who can make the difference between valuable and redundant content and do it right for you.
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1 thought on “6 Dos And Don’ts Of Content Repurposing”
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