These days, everyone has an opportunity to raise a website and keep it running with ease. It can be an amazing experience but here one another important point is your website is live, it doesn’t mean your website design is optimized.
Does website design matter?
People just take 0.05 seconds to create their opinion on website design. It is absolutely right to say that a well-designed website leads to traffic. According to a research report, 77% of agencies announce poor website design is an important factor to decline the business reputation.
There are enormous practices involved to create the best website design that can take your business to the next level in 2019. So, before stepping into 2020, let's make a stronger design that will take your business far away.
Look at the 13 website design practices for the better outturns.
Clearly, a design that lacks to show consistent branding might look confusing. Always go with the predefined brand logo, color and other parameters on every page of the website. A brand should look professional and well defined in every part of the design.
Whereas, many websites are failed to compete the race just because it's hard to define the brand’s color, logo, and shape. Thereby, the design is unsuccessful to impress the audience.
Quick loading speed
A minor delay in website loading speed can drop website traffic. The businesses like Financial Website Design must be up to the mark for a high range of investors.
A recent study declares, approximately 47% of people think, a website should be load in the first 2 seconds and around 40% of people turn off the website if it goes over 3 seconds.
This can be overcome by adding effective practices in your procedure. Avoid using large images or compress the images before adding to a website.
Create clear and stronger CTA
The major concern of a website is to attract visitors and impress them to turn into customers. This can be possible only when there is a clear and stronger CTA on web pages.
CTA should be positioned at the appropriate place with clarity. For instance ‘contact us’ looks appealing when its placed at the bottom of design whereas a button like ‘look more’ should be visible at the top so that visitors can click to get more information about your products and services.
If you scroll any list of best web design practices, undoubtedly, SEO is always registered on that list. A business owner has started a firm, so obvious they want to boost the website traffic and want to lead the sale. And it is possible with search engine optimization. It is a tool that increases visitors to your website by placing it on the first page of the search engine results.
The ranking can be improved by following effective keyword research. Implement the keyword in your website content because it makes your text appealing. However, the overall design will count as the best.
More visual concept
Your website design seems more reliable when you have added visual concepts to it. It is not just to break you from the content but of course, provide an in-depth understanding of a product or service you are offering.
Show the audience instead of adding too much explanation about the concerned subject. Through this, customers get impressed with your idea of inserting images or videos over text.
Remember, the images and videos should be of high quality because if not, there might be a chance that the viewers can neglect your site and turn to another one.
Nowadays, more focus is to create a responsive design. With advanced technology, people all grow up to adapt devices like laptops, mobile phones, and tablets. They find them more suitable and portable. Maximum time, the audience explores the internet from their gadgets. In this scenario, if your website design is not responsive, how can you reach to your target audience?
Make the website design responsive so that it can open up on all screen devices without creating any error.
Simplify the navigation
Leave no reason for the audience to quit from your website. Try to put yourself in their shoes. They are landing on your website for some reason. Give them peace of mind by offering clear navigation.
Users can have plenty of other options to go with if they find any complexities with your website navigation. So don’t try to rotate the wheel with unclear design. Adhere with a standard format that can easily understandable by the audience at their first glance on your website.
Perfect color scheme
The right color strategy can make your website even more attractive. It has been observed that a website design can be judged on the basis of color strategy. Select the color that fits your brand or logo and accordingly, finalizes the color themes of your website design.
Use short and simple sentence
Content language matters a lot!
Website design can easily influence if you use irregular and hard words in the text. A simple text looks more sophisticated rather than complex sentences.
If you add bulky content on a website and make it hard to understand, guarantee nobody loves to stay at your website. Generally, the user expects short and attractive lines.
Sometimes paragraphs look boring and lost readers’ interest. Instead of writing paragraphs and long sentences, give preference to bullet points. According to calculation, 77% of people look at bullet points whereas only 55% of people consider reading any other format.
Run A/B tests
You cannot just design a website and forget it. Never do this.
A website needs modification with every turning algorithm. So, it's very important to run an A/B test. Try to test every element of your website. Look at below-mentioned points:
- Test the CTA copy
- Test the images used on web pages
- Test the location and color of the CTA button
There are so many other options that you have to keep testing for lucrative outcomes.
Follow storytelling format
If you want to add text on a website, make it systematically. It means to follow the rhyme in your content. Explain your product and services in a storytelling format. Make it interesting by adding fun elements to it. People appreciate it if they read something good.
Make the text in such a way that when a reader goes through he/she can relate with your business.
Leave white space in your website design. Many claim that white space makes design dull and boring but that’s not true. In fact, vacant space gives some time to a visitor to relax, take a breath and again start looking at the different elements of the website.
Visualize, a site full of images, text, and videos, does it seems professional? Never, a user gets confused about where to look and where to not. However, add quality white space to your website.
Without wasting any other second of your life, go back to your professional and personal website and make its design creative and appealing.