Content writing has become one of the most popular online activities of the decade, but it doesn’t mean that everyone is doing it successfully. It takes a lot of skills and writing prowess to design quality content while making it SEO friendly, which is exactly what most authors are struggling with.
What makes SEO content so important? Well, there are many different ways to answer the question correctly.
First of all, studies show that 93% of all traffic comes from a search engine, with as much as 60% of clicks going to the top three websites. Secondly, content creation generates over three times as many leads as outbound marketing and costs 62% less.
Many other stats and facts prove the importance of SEO content, but you get the point already. Our main goal here is to explain how to design quality posts, so keep reading to see 11 tips for improving your SEO content in 2020.
1. Rethink Your Keyword Strategy
You must know that keywords make a quintessential component of SEO, but 2020 is the right time to rethink the strategy and consider using better search terms and phrases for your posts. The key idea is to focus on longtail keywords because they reflect users’ intents more precisely.
For instance, academic writing agencies will not target a keyword such as “essay” anymore because it’s not enough to grab the attention of Google and other engines. Instead, they will use a phrase like “write essay for me” because this is how a typical user is looking for writing help on the Internet.
2. Quality Is More Important Than Ever
Do you know that people and organizations publish over four million blog posts daily? It’s a huge figure that reveals a simple fact – in order to stand out, you absolutely have to publish high-quality posts.
Although keywords remain critical SEO-wise, you won’t impress anyone anymore simply by stuffing articles with relevant search terms. On the contrary, you have to pay attention to quality and craft top-notch posts every time if you are hoping to boost search engine ranking.
3. Write Attractive Headlines
Can you guess the first thing users notice when they land on your site? The answer is clear – they see headlines. This is where things get interesting because 80% of readers never make it past the headline.
Your task is to convince the audience to keep reading and the only way to do it is by coming up with appealing titles. If you are not really sure how to do it, we suggest using a platform such as CoSchedule Headline Analyzer to help you with title creation.
4. Use Multiple Formats
Another way to make your posts SEO-rich is by using multiple content formats. This is important because modern users don’t enjoy monotonous websites. If blogging is your major skill, you should enrich posts with audio-visual files. You can use many different things here – videos, images, animations, GIFs, audio podcasts, memes, infographics, and so on. The options are almost countless, so it’s only up to you to pick the right features for your site.
5. Don’t Run Away from Inbound and Outbound Links
Google and other search engines use inbound and outbound links as one of the indicators of website credibility, so don’t be shy to use these features.
Firstly, outbound links should redirect users to highly reliable websites that can really augment user experience with fresh and well-polished conclusions.
Secondly, inbound links should guide readers to other posts on your site that can contribute to the overall understanding of the topic. As soon as you keep inbound/outbound linking efforts relevant, rest assured it will help your website to improve ranking.
6. Mind the Structure
Article structure is yet another detail you should think about when creating SEO content. The way you design a post will strongly impact user experience, which means it can make or break the entire SEO strategy.
A well-structured post usually follows the standard structure with an introduction, a body part, and a conclusion. Try to divide each paragraph, write briefly, and use enough whitespace to distinguish between different categories of the post.
Such tricks will help readers to scan your posts easily and increase time spent on page.
7. Optimize Meta Tags
Meta tags are invisible tags that provide data about your page to search engines and website visitors. They consist of several components, with the most important being these:
- Title tags: It’s a headline users see when your post appears in engine searches.
- Meta description: It’s a small piece of text that supports your headline.
- Alt tags: Images are also subject to meta-optimization.
In each of these cases, you should use the most relevant keywords to let search engines recognize and interpret your content easily.
8. Optimize Content for Snippets
According to the report, over 30% of featured snippets earn the number one position in engine searches, while the vast majority ends up among the top 10 results. It’s easy to draw a conclusion – you should try to optimize content for snippets and boost the odds of ranking highly.
9. Utilize Google My Business
If your company combines online and offline efforts, you should utilize Google My Business to improve ranking in local searches. This is a major thing in SEO since over 70% of consumers who perform a local search visit a store within five miles of their current location.
Creating an account on Google My Business, you can maximize the visibility of a brick and mortar store. Do it by adding business-related information such as the address, phone number, and all other details that can help potential customers to identify and find your store in the neighborhood.
10. Encourage Social Sharing
Although no one can claim that social networks directly influence SEO, it is fair to assume that they do it at least partially. This is exactly why you should encourage social sharing and invite readers to post your content on their profiles. In case you are running a website on WordPress, the solution is easy – use one of the social sharing plugins to your pages.
11. Speed Up the Website
The last tip on our list is to speed up the website and ensure flawless user experience. After all, quality content won’t help you to achieve goals if the audience has to wait for 20 seconds for a page to load. It has to be two or three seconds maximum, so make sure to use a tool like Pingdom to check website performance and make it much faster.
Writing high-quality and SEO-friendly content is not something everybody can do effortlessly and successfully. As a matter of fact, only the most proficient content designers are able to craft posts that are attractive to search engines and the target audience simultaneously.
In this article, we discussed 11 tips for improving your SEO content in 2020. None of these tactics can generate the desired results alone, so make sure to remember and use them all at the same time – it will help your website to flourish in the long run!