The Best Advantages Of SMS Marketing For Your Business

There are many different ways of communication available today including messaging apps, e-mails, telemarketing, snail mail and more, but the many benefits associated with text messaging can’t be ignored, and a lot of businesses are making use of this useful and simple way to communicate with their customers.

1. Getting Your Mail Read

Not many e-mails are opened or necessarily read, and the likelihood of them ending up in the spam folder without being read is a real possibility. However, statistics show that text messages, on the other hand, has a 98% rating of being opened and most were read within 15 minutes of receipt.

2. Text Messages Are Received Instantly

According to statistics from the CTIA, it takes the average person approximately ninety minutes to respond to an email as opposed to the ninety seconds responsive time to an SMS. When time is of the essence, you need to ensure that your target audience receive the message timeously.

3. Accessibility

Most citizens worldwide own a cell phone and have one within reach and almost all mobile phones are SMS-enabled, which means most people can receive text messages.

4. No Internet Access Required

One of the greatest advantages of a text is that you don’t need Internet access to receive a text message, making it a highly convenient option as you won’t have trouble with your message not going through when the end-user has no Wi-fi signal or are out of range.

5. Cost-effective Marketing Tool

It doesn’t cost you a fortune to send a text to a customer, and many organizations make use of a mass texting service as an effective way of communication. This option is a lot more affordable when compared to other marketing strategies.

6. No Downloads Necessary

Unlike other messaging apps, customers don’t need to have a smartphone or to have to download anything to receive texts. There is no need for QR codes when you want traffic to land wherever you need to. A text or keyword is shared with a short code to receive an automatic text reply with a link to your website, menu, download page etc.

7. Reliability

By making use of text messages, organisations can reach every person that opted-in to receive messages irrespective of how many are on the subscriber list. It is a reliable, consistent and effective communication channel.

8. Smart Marketing Strategy

Most people own a cell phone nowadays, and many of them use their phones for browsing the Internet or shopping. SMS marketing is an excellent way to give your brand exposure and to make your business mobile-friendly. You also have the option of using SMS marketing in conjunction with other marketing channels. For instance, offering a discount for customers buying products on your website or promoting new products. You can send an SMS to inform customers.

9. Superfast Delivery

Once you’ve pressed the send button, customers will receive your message instantly. There’s no waiting time for SMSing, and this type of advertising hardly needs any prep time. All you need to do is to come up with the body of your message and send it away.