Preparing a Stand that Fits the Flare of Barcelona

Barcelona has emerged as one of Spain’s primary tech hubs. As a result, the city, with its many pre-existing venues, hotels, and other accommodations for gatherings already in place, the number of tech conferences is expected to increase as Barcelona’s economy trends towards with an expansion into the tech industry.

This has been proven to be a success plan for cities wanting to expand and diversify their economic and cultural horizons: see Berlin or Amsterdam, for example, as cities who have some the same thing in the not-so-recent past.

When such cities begin to see a boom in their tech field, the natural inclination is to meet up with other burgeoning tech companies; sharing ideas, furthering similar interests, and overall fuelling progress both locally and within their own companies.

Many of these networking opportunities take place in the form of public event, where companies often set up their base of operations around an expertly designed stand, illustrating their message and presenting their professionalism and dedication. When a company signs up for a conference, contest, event, or exhibition of any type, they will understand the importance of bringing their most attractive technical design to showcase, and impose acumen on the allure of their stands. Exhibition stands in Barcelona are beginning to flourish under this atmosphere, and rightfully so; the best stand company set themselves apart.

When choosing exhibition stands to display in Barcelona events, it is important to recognize a few key points. Firstly, every tech city has a slightly different environment. Berlin has a reputation for being more brusque and gritty, while San Francisco is known for being more idealistic, yet self-aggrandizing and cutthroat. When developing a stand for a specific event in a specific city, knowing the local flavour of the space can be an advantage over other companies who are just wheeling out the same stands they use at any conference.

When thinking about stands, a stand’s success can be measured by how many heads turn as they walk by one. Those heads whose train of thought was interrupted by your display, your message, imposed on them, amounts to a sleeping giant of an opportunity.

You hear sentimental stories of how tech giants met each other in situations like these all the time. From there, they appreciate the insights of what they’re working on at the time, but then they go on to dream about something bigger.

However, stands do no have to be extravagant in order to be eye-popping. In fact, when stands are too showy, reactions to them induce an opposite of the intended effect.

‘That stand is twice as large as everyone else’s, but what does that convey about the substance of the message?’ one might think, for example. Exhibition stands in Barcelona are likely to be a bit more ostentatious than other cities, but only in good fun. To avoid the perception of pompousness, a stand maintains a delicate balance of being flashy, but not too flashy.

The professional stand contractors understand this market strategy better than anyone, given that it’s their specialty. The key in working with them is to establish a very intimate communication regarding what’s to be expected out of a stand. As long as a stand company ‘gets the picture,’ the good ones will bring that picture to life, and do so in spades.

Featured image : exhibitionmakers.com