Magento CMS: What is it and How does it Work

Planning to launch an online store? You might be looking for a solution that is tailored for e-commerce, specifically. Although the market is flooded with different options yet finding one that offers all the features you require can be tricky.

Magento CMS is one of the renowned and powerful platforms designed to support e-commerce site. Some big names such as Ford, Nestle, Coca-Cola, etc. are also using this platform. Right now, Magento is serving more than 144,756 websites according to Datanyze. And this number is growing with each passing day.

Seeing the opportunity, many hosting providers have started offering Magento hosting. Though the requirements of a Magento store are not extraordinary, not every hosting provider can serve Magento equally well.

Therefore, individuals who are planning to choose Magento CMS as their eCommerce platform must go with Magento optimized web hosting.

How Does Magento Work

As we mentioned above, Magento’s sole focus is on e-commerce, all its mechanics and functionalities have been outlined with that purpose in mind. With other e-commerce platforms, for example, WordPress, you will need to add the special tools or plugins to add e-commerce-specific functionality to your site.

Well, this is not the case with Magento. Although in practice, Magento content management system works similar to other content management system, it lets multiple users work with a store simply by using a centralized interface.

With Magento, you can add products, create product categories and configure your store’s appearance according to your requirement. It wouldn’t be wrong to say that you can alter every aspect of your online store. On Magento, you can launch your store without any 3rd party eCommerce solutions or software.

5  Cool Features of Magento CMS

1. Catalog Management FeaturesThese features make Magento user-friendly even for those who are less tech savvy. Whether you are into electronic business, clothing business or sell beauty products, a catalog is an important component of your online shop. With Magento, you get a wide range of features for catalog management.

          Features

• You can implement RSS feed to publish frequent updates on your Magento store.
• Magento supports complete inventory management.
• It allows downloading of digital products, such as videos, music, etc.
• It lets you set attributes for quick product creation of different item types.
• According to your requirements, you can customize various options and resize watermarking.

2. Marketing and Advertising ToolsNot only Magento CMS helps you handle your online store smoothly but also offers a wide range of marketing and advertising tools. In Magento, you can:

• Restrict promotional pricing to particular categories and products.
• Set price variation on the basis of quantity and groups.
• Distribute coupon codes via email and newsletter.
• Monitor coupon usage and manage polls, newsletters.
• Use landing page tools for PPC, URL tools and new product and other promotional tools.

3. Features for SEO OptimizationMagento features a wide range of options that you can use to make your store SEO friendly. The platform lets you:

• Generate Google Sitemaps.
• Create search-engine friendly URLs.
• Sort popular searches automatically.
• Minimize .css and .js files

4. Mobile–Friendly Experience

According to Google research, more than 72% of people want mobile-friendly websites. Luckily, Magento CMS supports various cool features that you can use to create a mobile-friendly website.

The platform lets you create a full-fledged mobile responsive website. With Magento, you can rest assured that your users will navigate to your site effortlessly and browse all your products via mobile devices.

Mobile-friendly features from Magento are:

• Mobile HTML5 technology for building mobile-friendly storefront.
• User-friendly product display.
• Multi-touch, swipe, and zoom.
• Drap and drop facility

5. Order ManagementMagento Content Management System has an amazing order management system helps you arrange orders efficiently. These features are:

• Call center support for product change and configuration.
• Features for invoice printing, shipping labels, packing slips.
• Options to view, create, edit and fulfill orders straight from the admin panel.
• Options to create one or more invoices, credit memos, and shipments.

Magento CMS is one of the popular e-commerce solutions, and for good reasons. Designed for eCommerce, the software enables users to track orders, accept payment via different methods, guide checkouts and manage catalog in an organized manner.

In this post, we learned what exactly the Magento is, how it works and what are its main features. We hope the post will help you in taking a better decision next time you choose an e-commerce platform.