Use These 5 Tools To Optimize Your Website!

Google has a big stake to ensure that your website should adhere to the latest standards! This is often done by website optimization!

But, what is website optimization?

Website optimization features that aspects of your website which contribute to the conversations and the website traffic. Most of the Google traffic comes from paid search, SEO, paid social and organic social. However, the conversations come by having good marketing, because you want to optimize your site according to your audience.

Further, website optimization tools help you identify what you are doing wrong and what you are doing right. They ensure that your website has the power to draw more people and to give leads to convert them.  If you want to know the right tools for optimizing your website, here are some of the best mention below:

Google Webmaster Tools:

Want to know how to optimize your website? This tool will help! With this you can gauge upon the performance of the site, as it cooperates with the webmasters to offer a detailed report about your site. Using them, you can get the detailed report of your website’s daily performance, broken links and other infected links. This is a free tool that you can use to check the indexing status and website’s visibility.

For this, you can submit the website sitemap to Google to get information about the keywords that are used in your web pages. Webmaster gives you insights into the kind of keywords to help your page rank high on the google. Besides, you can use this to ensure that your website is readable and visible to Google.

GTmetrix:

GTMetrix is an awesome tool for optimizing the website. This will help you identify how fast and quick a page load and what you can do to fix it. Fast page loading will impact your website’s ranking on both mobiles as well as desktop. Just put your website’s URL into the search bar and click on the ‘Analyze’. It would take a few minutes to bring the result, but will give you complete information about the webpage.

Using the GTMetrix, you can easily see your website’s PageSpeed Score, YSlow Score and load time. It will also tell you how heavy your website is and its average results.

Google Trends:

Using Google Trends, you can identify when a specific keyword is ranking high or trending. You can also compare the popularity of different search keywords and topics. Besides, you can use Google Trends to know how frequently a particular keyword has been searched and how they are compared to the total search volume.

For marketers, Google Trends is a boon, as they can use it to get information on Google Trends and other trending search items. With this, you can easily get information on anything related to your website. You can also capitalize on real-time news to make your content an ad campaign get more traffic.

Crazy Egg:

Crazy Egg lets you collect information in the form of user behavior reports, which provides you with tons of data. It is quite easy to use; all you need is just sign up to run the user behavior reports. Each behaviour report will give you information about where people click on your website, where your audience come and when they are scrolling on the website, and more.  Crazy Egg let you do tons of things like recording users’ activity on your site, testing elements, and more.

Yoast SEO:

Yoast SEO is quite a handy plugin that lets you cover the SEO bases every time you create a new page or blog post for your website. To use this, you just have to install the plugin on your WordPress website and activate it. This also means that every time you create a new post or page, the Yoast will give your SEO and readability score to improve your ranking.

So, those were some of the most effective tools that you can use for optimizing your website. Use them to attract more traffic and users.