Do you know the advantages of adopting a local SEO strategy? Have you heard of other small businesses that have increased their visibility and conversion thanks to investing in search engine optimization?
If you own a local company and have a digital presence through e-commerce, this article is directed solely and exclusively for you. Today we will delve into the importance of investing in SEO positioning for small businesses.
Many multinationals monopolise practically the entire market regardless of the sector. This could make it seem that SEO positioning work suffers a great disadvantage when carried out on SMEs due to the impact of large companies.
However, far from being it, the investment or hiring of a local SEO expert by these companies will provide them with a series of exclusive advantages that we will detail below.
For this reason, the local SEO strategy is possibly the digital marketing strategy that offers the highest returns and adaptability to all types of companies. Knowing the importance of investing in this area can make the difference between business success and failure.
We want to update you on the subject and make you see why you should start applying a local search engine positioning strategy in your business.
Advantages of defining an SEO strategy for small businesses
Any small business looks for two clear things that are closely related: Differentiate and get conversions. And yes, there is an ideal strategy within a digital marketing focused on this type of aspect and focused on results, which is search engine positioning.
We identify SEO positioning as the essential promotional action for any company that wants to make itself known on the Internet, in order to increase its traffic and conversions. Added to this, the local SEO strategy incorporates one more concept to these two very important metrics, segmentation.
Before we explain the advantages of local SEO let’s take an example of two websites i.e. Julius Homes & Albeli. One of them is dealing in travel globally and second one is only locally.
Local SEO is, therefore, the branch of conventional SEO that focuses on local search results. The importance of it lies in the fact that local customers access the Internet to obtain information about the product or service they need or require and that a physical business at street level or online in the area sells.
Therefore, working on it, the profiles of local businesses are optimised so that they have greater relevance.
By segmenting, increasing traffic and therefore conversions, you can take advantage of the exclusive advantages offered by investing in SEO positioning for small businesses. Advantages that we proceed to discuss below.
Local SEO increases your billing
That’s right, SEO for small businesses can have a decisive factor: Having a physical establishment or logistics centre. One of the advantages of focusing efforts on local search engine positioning is that you can place the physical establishment or warehouse located in a specific space in your city, to those who need to visualise the product or require a specific service. In fact, it may be a point of troubleshooting or malfunctioning.
On the other hand, thanks to these marketing efforts, many companies have seen their billing increase (both face-to-face and online), since users can check online for opening hours, prices, products, services, phone numbers, etc., contact, or even check the location of the business.
Choosing a positioning for specific products with long-tail keywords will make you differential in the area
If you can’t fight the enemy, they usually recommend that you join, but in this case, differentiate yourself in some way. Large companies will always have more power or chances of being able to rank for the most general or sought-after keywords in the industry. Thus, generating a high number of visits that any small company would like or yearn to have.
The reality is that you have to consider and use other complementary ways. Long-tail keywords must be used, with some segmentation, in order to achieve niche positioning on some specific products or services.
For example, knowing that the product or service catalogues of SMEs are usually small compared to those of large companies, you can focus on optimising geolocated product listings.
Adding locations or using specifications to the keywords in the local SEO strategy will make you stronger and more differential in a certain area.
The work for hours of SEO service for small businesses can be more profitable
On average, the initial prices of having a local SEO expert or a local SEO agency are usually cheap. Little by little, depending on the results and if you work for an hourly bonus or monthly service, they will grow in the knowledge that, as they are strategies focused on tangible and useful aspects for the business (traffic and capture of leads or potential clients and real customers) the budget must be optimised and grow accordingly.
Likewise, one of the essential indicators to evaluate the performance of a marketing strategy is the return on investment (ROI). Industry specialists associate ROI with SEO because, on average and if indicators use work well, it is one of the marketing strategies that reports the best return on investment.
You will be able to differentiate yourself from competitors thanks to the health of your website
As Per Maiden Stride, the health of your website is more important than you think. The work of a local SEO expert, together with the copywriter, goes far beyond writing quality content, including the specific and necessary keywords. SEO for small businesses and traditional SEO require another series of jobs that, on many occasions, are not taken into account.
Fix broken or toxic links, fix redirects, error pages, etc. All these kinds of things influence the authority of the domain and, therefore, it is the job of SEO to take care of them.
Not only will customers opt for the web page that is most reliable and pleasant in their search intention, but the search engines themselves will put you higher or lower depending on how healthy the web page is.
Something that will be much easier again, in a small business or company than in a large or multinational company.
You will have to make a decision that will mark your future: Choose the optimal local SEO agency
And, finally, the crucial thing to take advantage of all these advantages is to choose an optimal local SEO agency in which to invest your efforts in digital marketing.
Aspects such as experience, previous success stories, recommendations and the results approach are the criteria that you must take into account to make the right choice.
