Content Is King: Learn How to Avoid These 3 Pitfalls of Content Marketing

You have heard businesses or people talk about content marketing, and how hard it can be. Well, you are not perfect and there are some pitfalls that you can fall into when carrying out your content marketing activities. Below are the three pitfalls and how you can avoid them:

1. Measuring Content Effectiveness

The Problem

You can’t imagine how most managers can’t define the value of content marketing. That’s why most of they won’t hire freelance writers or set aside some funds for content marketing. So sad.

For example, it can be confusing to know the exact f

Smart Insights reveals that 29.6 percent of marketers say that content marketing is the most effective form of digital marketing.

However, another study by CMI reveals that there are still some challenges in the content marketing industry, which can prevent them from succeeding with their digital marketing.

Just to give you some insights, 51 percent of marketers feel that measuring content effectiveness is their biggest challenge. 50 percent said that they had problems with creating engaging content while 46 percent claim that their biggest challenge is their limited budget.

Below are some of the three pitfalls of content marketing and how to avoid them: the figure of customer spend for your blog posts. That’s why most managers will assume that everything is okay until they realize their competitors are doing well with their content marketing strategy.

The Solution

You may be asking lots of questions about which type of content to put your money on. Sure, this is the most challenging part, but there is a solution to it.

You can improve your channel marketing efforts by using tools like Kapost Content Scoring tool to know which type of content you can invest in. The good thing about Kapost Content Scoring is that it allows you to know how many leads you are getting from your content.

Still not satisfied? You can check out some infographics that demonstrate how Kapost Content Scoring works.

 2. Producing Remarkable Content

 The Problem

Writing remarkable blog posts isn’t easy. It needs someone who has mastered the art of writing well.

The problem is that there are a lot of shitty writers who will spin content, lowering the quality and exposing your blog to serious plagiarism offenses.

Besides, some freelance writers write boring articles or blog posts. The reason is that they think writing is all about vocabulary, which is wrong.

 The Solution

There are tons of solutions to this problem. It’s up to you to hire the right people to do the work.

Therefore,  you can hire reputable freelance writers to help you with your content writing needs.

Freelance writers understand the real value of content marketing, and if you hire the right freelance writer, you are going to get quality posts.

 3. Lack of Budget

The problem

Sure, some companies don’t have enough budget to help them take their content marketing needs.

Besides, social media paid ads is becoming increasingly expensive, but that shouldn’t prevent you from meeting your content goals.

The solution

Now, you can have a limited budget, and it’s normal. But that shouldn’t prevent you from meeting your marketing goals.

You can connect with influencers within your niche. The good thing with this tactic is that it’s free – you don’t have to pay a penny.

LinkedIn is a professional platform where you can connect with influencers for free. You need to up your game and attract influencers to your profile.

Final Thoughts

Content marketing can be hard, but why should it be when you have lots of resources out there that can guide you? Take advantage of free resources.

Featured image : http://zozotheme.com