Unique Content Marketing Strategies for Profitable Brand Presence Online

When you spend years in the content marketing space, you get to see the trends that come up, how they perform, and decide whether or not you would recommend it to someone who wants to establish a profitable brand presence online.

Well, every business out there knows a marketing focused approach to marketing its content but where does it all go wrong?

It’s simple, some of these methods lack what is exactly needed to retain a clearly defined fan base, and ultimately, to drive profitable shopper action.

In most cases, however, the failure-laden business startups can’t take all the blame because their choices of content marketing strategies were probablyas a result of the common daily pressures and misinformation.

It’s understandable (and a bit unlucky) but let’s get straight to it; what unique content marketing strategies should startups use for profitable brand presence?

Know how to craft your emails

Emails have always received criticism since the birth of the online marketing world. They are, however, still around and delivering great results for content marketers.

Although email marketing is highly effective, not all business startups are able to harness their power simply because they do not know how to craft an email. An email copy should basically be crisp, clear, and engaging. There are some of the things you should keep in mind when crafting one. Your subject line should be catchy;use easy to understand language; use bullets and subheadings so that the whole thing does not look like a huge block of text; emphasize about the benefits you are bringing to the table, and most importantly, make sure that your email is all-devices friendly.

Tap into the Magic of Great Visuals

Unique images play an important role when it comes to all manner of social media marketing. Great visuals are just the perfect tool for increasing engagement, especially when it comes to your blog content.

Of course, just adding a cliché picture on your content or social media page does not mean that it will have bigger engagement. However, wise infographics, relevant charts and graphs, and well-thought-of, engaging images will do wonders for your brand.

Choose the right social media platform

Just because one business is making huge profits out of engagement with followers on Twitter, doesn’t mean that you will get the same profits through it as well. The best platform to start your content marketing campaign is where your customers hang out most. To avoid wasting your time and money, be sure that you are actually testing the engagement of your content. There are so many tools that you can use for this.

Create unique content

The best content takes time, effort, and expertise to produce. Marketing content that goes viral is usually trustworthy, focuses on people emotions rather than SEO purposes only, is longer (800-2000) words, includes engaging images, and finally, gives relevant and applicable knowledge. In short, you have to start sounding more like a human in your pieces and start writing longer content because people see long content as detailed, engaging, trustworthy, valuable, and sharable.

Search Engine Optimization

When you talk about SEO, every content marketing strategist wants to hear what you have to say. Well, Search Engine Optimization is a perfect tool for increasing traffic to your website but it could also make users lose trust in your brand when used wrongly. For success, always make sure that you follow best SEO practices such as avoiding keyword stuffing. You could also hire an SEO company to handle SEO for you.

The Power of Influencer Marketing

For a fact, the word of mouth aspect of influencer marketing could be just what you need to effectively market your content. Influencer marketing works in such a way that customers start engaging with your content because of the trustworthiness and authenticity of influencers.

For your start-up, you might not be able to attract big influencers. You should consider using micro-influencers first and use the presence to rope in the big fish.

Content marketing is not just about blogging

Most startups think that content marketing is just about blogs. This is where they go wrong; blogging is just but one strategy for content marketing.

What if you stopped blogging and thought about it for a moment. Wherever you post it, content is just content. What matters most is where you choose to promote it. As a startup, you should, of course, open a blog for your content but you shouldn’t stop there, use other content marketing strategies such as sharing the content on your follower-laden social media platforms for better results.

Conclusion

Your startup will gain a lot of benefits from these contenting marketing strategies. Some of these benefits include increased visits to your website and social media channels,long-term relationships with your customers, and most importantly, established brand authority and credibility online. You should, however, keep in mind that all content marketing strategies do not work the same way for all brands. It could take longer for you to see results but one thing’s for sure, the results will be long-lasting.

Featured image : blogstar.co.uk