According to one report, approximately 5.2 million new businesses get registered in the USA each year as of 2025. This means that with every day passing, your chances of appearing on the first page of SERPs decrease. Plus, the substantial budgets that big businesses allocate for their SEO efforts to stay at the top of search results.
do you plan to stay ahead of your competition and get a fair chance of dominating SERPs? How do you stay informed about the latest Google updates? How will you manage to apply all the changes? The answer is Managed SEO Services.
In managed SEO services, a specialized agency will handle your ongoing SEO management and optimization, while you can focus on growing your business online. From developing SEO strategies to keyword research and creating content to monitoring everything, they will have you covered. However, what other benefits will you get aside from these obvious ones when an SEO company handles your SEO tasks for you?
In the article below, we explain why, as a small business, you should entrust a professional SEO agency with managing and optimizing your SEO. So, let’s dive in.
Comprehensive Site and SEO Audit
To start your successful SEO journey, a reputable SEO company begins with a comprehensive website and SEO audit. The extensive audit is typically carried out to identify flaws, vulnerabilities, and security concerns on your website. It consists of four significant aspects: technical audit, on-page SEO, off-page SEO, user experience (UX), and accessibility audit.
Managed SEO Services begin with a technical audit, which assesses the indexability, crawlability, speed, performance, and mobile friendliness of your website. They also check your site architecture, URL structure, technical errors, and security. Next, an on-page and content audit is carried out, which evaluates content quality, relevance, internal linking, and other on-page elements. After that, they move on to an off-page SEO audit to analyze your backlink profile, competition analysis, and review your overall online reputation. Finally, they check if your website is accessible, easy to use, and has the potential to convert visitors into customers. Once the audit is complete, they will develop a new SEO strategy and set your small business up for online success.
Drives Targeted Traffic
According to Backlinko, the #1 organic search result on Google is likely to receive 10 times more visitors than the page in the #10 spot. One of the primary goals of SEO is to drive traffic to your website, and not just any traffic, but people who are genuinely interested in your products or services.
While other marketing techniques can help you reach customers, SEO will drive traffic or visitors with a buying intent. For this, an SEO agency will drive traffic using targeted keywords rather than relying on demographics. This means that the higher you rank on those keywords, the more visitors you are likely to receive, which will potentially convert into customers or clients.
Cost-Effective Marketing Strategy
Whether you do it yourself or hire an SEO agency, SEO does not have to cost you a lot of money like other paid marketing campaigns, such as pay-per-click (PPC). This is because search engines, such as Google, continuously crawl your website and select valuable and helpful content to promote and rank.
To maximize the effectiveness of their SEO, agencies have a team of writers who can produce high-quality, human-written content. This type of content is rich in facts and valuable information that users actively seek. Not only this, they will optimize the existing content on your website and fill the content gap so that your site appears higher on SERPs.
Keeps Up with Algorithm Updates
Did you know that Google and other search engines change their algorithms several times a year, sometimes without even notifying the public. Some changes you can simply overlook, while other algorithm updates can significantly affect how websites are ranked.
To stay ahead of the game, SEO agencies continuously monitor and analyze data to track any changes in ranking and performance. They also set up alerts to receive timely notifications of any updates, enabling them to apply the changes to their strategies promptly.
Additionally, they stay up-to-date with industry news, study official sources, and remain engaged with the community to stay ahead of new trends and discussions. After monitoring, analyzing, and learning about the latest trends, SEO agencies quickly adapt to them.
They again begin with comprehensive audits to identify where changes are needed. However, the focus remains on the fundamentals, such as creating high-quality content that focuses on expertise, authoritativeness, and trustworthiness (E-A-T). Once everything is done, the SEO agency will monitor site performance and page loading speed to ensure everything is just as good as before. Finally, they will keep in touch with their customers so that companies like yours are always informed about what’s happening and how the agency is handling it.
