What Apps are the Most Downloaded in 2023

It seems like the next hit app is always just around the corner. It could be a game, a photo-sharing app, or a brand-new social media platform; history has shown us that we can never quite know what to expect when it comes to the exciting world of apps.

However, developers must be able to predict industry trends. While using services like apptimizer.net can give their app a post-launch boost, knowing what trends could be coming can help optimize the initial development process. We’ve listed some of the most downloaded apps in 2023 to give developers an idea of what’s currently popular. Read on to check them out.


You’re probably not surprised to see TikTok at the top of this list. The video-sharing app has been a true global sensation and has completely revolutionized the social media landscape.

In Q1 2023, TikTok was downloaded nearly 247 million times. People are flocking to the platform to take part in the latest trends and check out what the biggest influencers are doing. Another method to help out you go viral on TikTok is to partner with famous content creators using influencer marketing.


Instagram was pipped as this year’s most downloaded app by TikTok, but the image and video-sharing social platform still remains incredibly popular, with around 500 million daily active users.

Instagram has recently introduced additional video features in an attempt to rival TikTok’s supremacy. Instagram Reels are Instagram’s answer to TikTok’s short videos and are proving increasingly popular among users.


Facebook seems to have fallen by the wayside in recent years. It has been eclipsed by some of the more modern platforms and is falling out of favor with younger generations. However, the app is still very popular, and was the third most downloaded app in Q1, an indication that Facebook isn’t going anywhere anytime soon. 


The top three most downloaded apps this year are all social media platforms. Coming in at number four, however, is WhatsApp.

This private messaging app is popular all over the world, with over 2 billion users. Its most active markets are in India and Brazil. More than 100 billion WhatsApp messages are delivered every day and the app is available in 60 different languages.


The fifth most downloaded app in 2023 is CapCut. Unlike the others on the list, CapCut isn’t a social media or messaging app, rather it is an all-in-one video editing platform. It may be a surprise to see a video editing app so high on this list, but it makes sense when we think about just how popular user-generated video content has become.

Now, everyone wants to be the next TikTok star. Video editing apps like CapCut are becoming increasingly popular as more and more people dive into the world of video content creation.


Snapchat is a multimedia messaging app that can be used to send text, images, and videos from person to person or in group chats.

The app is extremely popular among younger generations, with nearly half of users aged between 15 and 25.


TikTok taking the top spot as the number one downloaded app in 2023 is a testament to the popularity of video content. Developers need to be aware of this and use this trend to inform their strategy.

Author: 99 Tech Post

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