Sharing of your WordPress posts to social media is one of the popular ways to bring more traffic to your site. It can also help your website or blog’s Search Engine Optimization (SEO).
On another hand, sharing your WordPress post to social media is the best way to broadcast new blog entries and it’s promoting existing content, too.
To become successful in this task, you will require planning and perfect execution of a social strategy. This task will also become a resource based intensive task.
So, why it’s important?
Sharing the WordPress blog post on the social media platforms is a vital thing to gain more traffic of your social media marketing strategy. According to a research done by HubSpot,over 76% of people use their Facebook feeds to find fascinating content for their projects. Also, 43% of consumers are buying products from their learning from social media platforms.
Now, if you are planning to share your every WordPress blog post on social media network, consider following ways to share you WordPress posts. This article will show methods of sharing posts including plugins, scheduling tools, and built-in options of social network.
Let’s get started!
- Know why and how people share content on social media
Before you start publishing content on social media, it’s advisable to know about your target audience and what they want from you. After that, you can also understand the psychology of sharing.
Identify what attracts more to the audience. It means what type of content should be shared on social media platforms. The content should not be too lengthy or too short to understand. It should be attractive.
The act of sharing should be real and legible. Whatever you share, it has to have a meaning. The best way to share content is to define your audience.
- Always select the right topic for right audience
To attract potential customers, you need to choose the right topic for the right period of time. First and foremost thing, decide on what topic you are going to write.
For instance, you’re an advertisement company and there is the FIFA world cup going on. During this period of time, if you are planning to share your WordPress blog post on social media, always select content topic related to sports of FIFA to drive more traffic. Through creative content, you can easily market your company and attract more potential customers.
- Content should be rich and flourish
Your content should be unique. Don’t share duplicate content. Usually, people share useful content with their audience. So, content must be of high quality. When you share duplicate content, your SEO ranking may decrease. Sometimes, you may suffer traffic reduction.
- Headline of the content
Always put an attractive and eye catching headline for every content. The content title should not be too long or too short. You can use a powerful keyword in the title formation. You can also use a number and bold effects to attract more audience.
Headline is the first thing that someone notices in your article. It represents a complete blog. Thus, if you want to create a buzz by sharing blogs on social media, make unforgettable headlines. You can also add 1 or 2 hashtags to reach the mass.
- Add the perfect image in the content
Same as headline, your blog post image is one of the most important parts of your blog. An image encourages sharing on social media platform. A good cover picture can easily grabs an attention. Don’t use images that you don’t possess. Create your own images rather than using images from the internet. When you are sharing the blog including an image, make sure that it is of right size.
- Don’t forget to add social sharing button
Though it may be your last step while sharing the blog post, but adding a social sharing button is the most essential element. The style of the social sharing button depends on you. You can also choose sharing button as suggestions.
However, just for reference have a look at the position for sharing button:
- Left or right side bars
- Top or bottoms share bars
- You can have them as pop ups
- You can also put them on the image as share button and many more.
Along with producing the great content, optimization of the content has become most essential in recent times. There are lots of social share optimization plugins available in the market. These plugins are easily compatible with the WordPress blog or WordPress website.
However, if you don’t want to add such plugins, always consider above tips. Also, don’t forget one thing that the content which is going to optimize on social media is an important part of the content management process.
At the end, you want people who visits your blog posts and share them with their audience. To get complete control over your content on social media network, it’s advisable to use pro version of plugins.
Featured image : dearblogger.org
Author: Amelia Kristen
Amelia Kristen is a VP of Marketing at Kodematix, psd to wordpress expert. Amelia likes to be busy with her team for delivering top web design and development solutions to small business and startups globally.