You may already know that one of the best forms of advertising is through the internet. Magazines and newspapers are slowly ending their era and everyone is turning to social media to get the word out. Even large businesses are spending their marketing dollars on platforms that target their audience online. In this article, we are going to cover the 10 most effective ways to use digital marketing for your business in 2018. If your business is struggling or you aren’t familiar with online advertising, then this article will help you figure out where to start.
SEO (Search Engine Optimization)
We are going to start off with the powerhouse of online marketing which is SEO, or better known as, Search Engine Optimization. SEO can help you increase the number of visitors to your website through search engines like Google or Bing. The main element of being successful with SEO is using keywords in your articles and titles. Whatever your niche may be, make sure you are using keywords relevant to your audience as this will help increase your page views.
Post Only High-Quality Content
Have you heard the saying, quality over quantity? Posting high-quality content is one of the most effective ways to use digital marketing because you are trying to win over your visitors and make a good first impression. For example, if someone comes across one of your blog posts and they haven’t seen your website before, you want them to see a high-quality post because if not, they may never return again.
Build an Email List
The moment you start blogging is the moment you need to build an email list. The email list you create is yours forever and is a great database to use for digital marketing. If for some reason social media became obsolete, you can always rely on your email list. These are your contacts, sowhen you are ready to sell your product or service, your email list is a great opportunity for a profitable launch.
Be Present on Social Media
Keep up with trends as they are always changing and people are researching different topics. Give your audience what they want and always provide help and support. Another important aspect of social media is staying consistent. People would rather follow someone who is posting good, relevant consistent content than someone who is sporadic and non-relevant in their posting.
Engage on Your Platforms
No one wants to follow a company that never responds or engages with customers. Don’t make the mistake of ignoring your comments. If you are engaging in the conversation,then you will gain confidence and trust in your prospective and current customers.
Invest in Ads
It’s 2018 and social media platforms are getting a lot smarter. Everyone wants to make money and unfortunately, you may have to pay to play. Facebook, Instagram, and Pinterest offer “boosted posts” that allow your posts to be seen by more people, as well as targeted ads. Sometimes you have to invest in your business in order to get business back, which is always worth it if your return on investment is positive.
Deliver Free Content
Sometimes, you don’t want to push a first-time visitor to buy your product right off the bat. Gaining trust and credibility is one of the most important goals in digital marketing. The more you deliver free content to your audience, the more they will trust you and accept you as an industry leader. And, when the time comes to sell your first product, you will immediately have customers who believe in your company and product.
Blog and Design
If you don’t have a blog for your business, creating one is an easy way for people to find you. Make sure you invest in the layout and design of your blog, as well as the content to attract more visitors and followers.
Take Advantage of Your Analytics
There are different plugins you can use if you have a blog. For example, if you are using WordPress,you should check out Jetpack. If you are watching your website analytics, you can see which posts are gaining interest or what posts aren’t. You can use this information to tweak the content you are writing to appease your audience.
Humans are lazy and we don’t want to go searching for information. Make your website as user-friendly as possible to keep the visitors on your website. Create clear and concise topics, tabs, and titles for more page views and easier access.