A responsive web design monitors a user’s environment on a specific website and adapts accordingly. So a mobile user viewing a responsive website should automatically be redirected to the mobile version of the website. There was a time that creating a responsive website was almost next to impossible, but thanks to recent innovations it’s now achievable with just a click of a button. The starting costs of WordPress are free and some of their website templates are already responsive.
Most customers use both mobile and desktop computers so if your website is compatible with both, you’ll surely have an easier time converting them into customers. If you still don’t know how important a responsive website is then perhaps you’ll want to read the next few points:
1. Increases Traffic And Improves Other Metrics
With a responsive website, your website can adapt to any kinds of users with different screen sizes. With over 80% of internet users being mobile it only makes sense to make your website mobile-friendly.
Now, you don’t only want to increase your traffic. Increased website traffic should translate to an improvement in the following metrics:
- Bounce rate - It’s useless to have more than 1000 users a day who only leaves and does nothing on your website. Take advantage of the high traffic by improving your call to action buttons and ensure they stay longer and interact with your site.
- Conversion rate - This metric is especially important for e-commerce websites as they rely heavily on traffic to convert into sales. Significant traffic on your site should considerably increase your conversion rates. If you see this metric dropping, then you have a content and marketing problem.
- Customer satisfaction - Customers will appreciate a website that provides ease of use more than anything else. Generally, high traffic on a responsive site will give a better overall customer experience.
Gone are the days of having to choose between the desktop and mobile versions. Let your audience experience the entirety of your services in a hassle-free way. At the end of the day, the only thing that matters is how many people are going into your website and seeing your content. If your customers like your website then chances are they’ll keep coming back.
2. Cuts Maintenance Costs
To get yourself started on upgrading to a responsive website, you need to shell out a significant amount of cash in the beginning. While that thought may be daunting, you’ll be surprised to know that the money you’ll save in the long run will be so much more.
For example, there’s still websites that keep two versions of it. One is for desktop users, and the other is for mobile users. This would mean that they’re maintaining two different websites and incurring two different expenses each time something needs fixing. Having just one website is so much easier to manage.
More than anything else, the time you should be spending on maintaining two websites can now be used towards a different aspect of your business such as growth hacking and optimizing your sales funnel.
3. Leverage On Competition
Responsive design is actually pretty new. It’s seen a boom in the last few years, but a lot of people still haven’t upgraded their websites and you can use this fact to your advantage. Some businesses are still stuck with their old website formats. A responsive website will most certainly have a faster load speed and intuitive user experience, this would mean that you have an opportunity to pull ahead of the competition. Upgrade your website before they can even think about doing it.
4. Helps Your SEO Efforts
Search engine optimization or SEO is a strategy used to affect one’s website ranking in search engine results pages. SEO is a dynamic process and there’s no single way of doing it correctly. However, a website that’s highly responsive can increase your search engine optimization scores and help you rank higher in search engine results pages. This is because search engines will always prioritize sites that put user-experience as their top priority.
Here are some benefits you can enjoy when you switch your website over:
- Mobile first indexing - According to experts, Google and other search engines are now leaning towards a mobile-first indexing behavior. This would mean that mobile-friendly websites are crawled and indexed by bots first which can increase website ranking.
- Faster load speed - A responsive website condenses the whole page so that it loads faster regardless of the screen and resolution size. A faster loading website is favorable in any SEO efforts.
- Avoid being penalized for duplicate content - When you have two websites you maintain, search engines will categorize your content as duplicates and will penalize you for it.
Ensuring the best user experience is essential, and it all starts with a responsive website. No wonder a lot of experts are now pushing for a user-first mindset. If your visitors have a positive experience, they’ll easily be converted from visitors, customers, and ultimately raving fans. Save yourself a headache and the extra cost and upgrade your website now.