Reasons Why Your Site Traffic is Dropping & How to Fix It?

Companies that derive steady traffic to their websites also manage to drive insane sales and growth. Therefore, a sudden drop in your website traffic should set you thinking.

While you may get worried about it, it is, at times, something as simple and straightforward as a coding error that’s causing this. Hence, it’s also something that you can fix.

So there’s no need to worry. All you got to do is identify the reasons for the drop in your website traffic and fix it.

To make it easier for you, we have put together the top 7 reasons why your website traffic is dropping and how to fix it:

  1. Recent Website Changes

Yes, you got it right. If your website underwent any changes recently, it could be the cause.

In other words, something went wrong while these changes were made. There could be any number of factors responsible for it.

There could be a hosting glitch that you have missed.

Design changes also have the potential to alter the loading time it requires. In turn, it can affect the ways users interact with your website.

How to fix it:

  • All you got to do is trace the changes which were made and identify the culprit.
  • Once you find out the design changes or algorithm that caused it, fix it and ensure that there’s a proper process in place every time new changes take effect to prevent it in future.
  1. Source of Traffic

If your website traffic suddenly declines, it is more of an SEO issue at times.

For some reasons, your website is not getting indexed the same way it used. Let’s say, you had some paid traffic which has dropped.

It means that your ads are not as effective anymore.

How to fix it:

  • To start with, you need a thorough SEO audit.
  • You need to identify the source of traffic and what changed.
  • Once you identify where lies the issue, you can easily fix it, whether it’s search engine related to issue or ads.
  1. Metadata

Let’s say, you did not only get your website redesigned but also moved it to a better content management system.

You might wonder what could possibly go wrong in that!

Well, may be, it could be because your page title tags and meta descriptions were lost in the process of moving to a better CMS.

Meta Description optimization

How to fix it:

  • Fixing it is fairly easy. Go to Wayback Machine Tool and check if your current tags tally with the tags with the website version prior to the drop in traffic.
  • If you spot any difference, just update the page title tag. It will now reflect the previous information.
  • If there are a number of pages affected by this, it could proportionately affect your website traffic.
  • But it’s easy to spot and fix it, so go do it!
  1. New Information Architecture

Since you want your website to drive crazy traffic, you may have made some changes to its information architecture.

May be, you made some changes in URLs, internal links, navigation or sitemaps.

All you forgot to consider was its impact on your SEO.

This could very well be the root cause of drop in your website traffic.

How to fix it:

  • Well, this one will take some effort but it’s possible to fix it.
  • Go back to all the changes made and undo them.
  • Compare it with the period of peak traffic and current traffic. Go back to the month before the current traffic and identify the changes.
  • Undo the changes prior to that too because search engines take time in crawling your site.
  • So it could be because of some changes made way back in time. Anyway, undo the changes and you will be back on track.
  1. Lack of SEO Endeavours

May be, you were having great website traffic a few months back. So you thought to put your SEO efforts on hold for a while.

As a result, your site could have suffered the decline in rankings.

Once your website drops in rankings, it is understandable that there would be drop in website traffic.

How to fix it:

  • Reverse engineer it. Get back your SEO army on the field.
  • You need to go all out at it again.
  • Resume all your best practices of SEO that you were following and never put them on hold again!
  1. Competitor SEO Activity

Let’s say, you did not pause your SEO campaign and it’s none of your fault.

It could be because of fierce competitor SEO activity. If your competitors have got more aggressive in their SEO, it’s possible that you have slipped in the rankings because of that.

Once your ranking goes down, you know what happens. Yes, it leads to decline in website traffic.

How to fix it:

  • This is deja vu! You have been there before. You know the tactics to outrank them and surpass the rankings, right?
  • So all you got to do is resume the competitive sport that SEO is and get back your rankings as well as your website traffic!
  1. Change in Search Behavior Trends

Let’s just say, you have got everything right and yet your website traffic has dropped.

As you would know, search behavior trends may change over a period of time.

It’s possible that the language used in search may have changed. The market has moved on to something else.

How to fix it:

  • Use the Google Trends Tool to find out more regarding the topics related to your specific industry.
  • It will give you a sense of how search behavior of keywords changes over a period of time.
  • Icing on the cake is- it’s free.

Parting Note:

A decline in website traffic is an issue but you need not lose any sleep over the drop in website traffic.

All you need to do is identify the exact reasons and apply the necessary fix.

And then, you would be ready to grab the incredible traffic again…


Hi Guys. I think, you have enjoyed this post to recover the traffic. you can feel free to contact me through comment section.  please share it and comment if you seem i have offered some quality information.


Author: Derek Luise

I am y Luise working as a SEO expert. I am having 5 years of experience in SEO, PPC, SMO etc.

Categories SEO

8 thoughts on “Reasons Why Your Site Traffic is Dropping & How to Fix It?”

  1. Good information, thank you very much 🙂 i need to learn more about SEO and what i got is to keep tracking website traffic and keep Meta Description more attractive

  2. I am doing SEO for my own blog and my traffic still at the same point. I tried many tricks and take backlinks but nothing happens. Please tell me what i have to do to increase my traffic.

    • Hi Edward,

      As you know , google is making changes in algo to improve the search engine result.. Please keep updated your website, select the topic that have low competition and start write on them. i think, you will get good result..



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