Backlinks are the backbone of your website. According to SEO experts, backlinks are essential sources of traffic generation and higher domain authority which make backlinks vital components to accrue top ranking on SERPs.
However, for creating good backlinks, you definitely need backlink tools and a backlink building strategy to proceed with.
You are in the right place if you are in search of some of the best-performing backlink checker tools of recent times. We have handpicked 12 backlinks tools to help you spy in your competitor's ranking backlinks and develop a full-proof strategy.
So without any further ado, let's get started.
The reason why digital marketing is domination traditional marketing is its advanced strategies accompanied by high-tech tools. It is not only a backlink checker tool but a comprehensive SEO tool. SEMrush features include SEO, PPC, Content Marketing, Rank Tracking, Competitor analysis, etc. to name a few.
Many companies and digital agencies use this as there are a lot of features present in it. It has more than 40 data-powered tools for digital marketing specialists.
This online marketing tool has an extreme database that allows it to check backlinks accurately. It is also updated daily, making it even more useful. This one action also helps in gaining high quality backlink and nofollow links.
As per sources SEMrush is used by over 6 million marketing specialists worldwide. The figures on SEMrush show that ithas 6 million users, 20 billion keywords, 142 Geodatabases, and 826 million domains active.
So if you are searching for the best tool, then SEMrush is the best option. However, it is a paid platform. But, if you are looking to level up your tactics, then this is your go-to option.
Big companies like eBay, Amazon, Vodafone, quora, Forbes, hp, etc. use SEMrush as their trusted SEO tool.
Not getting enough backlinks? Try Ahrefs. It is another popular backlink checker tool after SEMrush. If you do not want to go with SEMrush, then Ahrefs is a great alternative.
This tool has only paid version available, but they do have a free backlink checker plan. Through this open plan, you can check the top 100 backlinks of any webpage.
Facebook, LinkedIn, Netflix, Uber are some of the many companies using Ahrefs. The reason for its popularity is that it provides a pretty detailed analysis of backlinks.
With Ahrefs, you can see data like;
- Anchor text distribution
- Do follow and no-follow links.
- Domain rating
- New backlinks
- Lost backlinks etc.
It helps clients to improve their SEO. It is probably the best external backlink checker tool.
When it comes to paid tools,LinkMiner by Mangools is another paid backlink checker tool. However, you can register for a free trial on their website. Mangools are relatively new on the field but have been featured on Hubspot, Backlinko, IH, PCMAG.com, etc.
LinkMiner helps users to analyze their backlinks reports quickly. One of the best features of this tool is that it divides the backlinks based on category (blogs, forums, etc.). It also gives an idea of link strength. It has crawled till now more than 2 trillion URLs. Another great feature is the embedded website preview.
Companies like Deloitte, Adidas, Airbnb, Alexa use LinkMiner as their backlink metrics tool.
4. Google Search Console
If you have a website, you will probably know about Google Webmaster Tools, also known as Google Search Console.
In case you do not want a paid tool, we all have our useful old Google Webmaster Tools provided by Google. With the help of this tool, you can keep track of your backlinks.
Although Google Search Console shows inbound links, it is best to fix SEO errors. Even though it generally shows who is linking to you, it is valuable to be generated organically.
Moreover, it also provides insights as to how not to get penalized by Google. You cannot precisely compare a free tool with paid ones used by professionals. But Google Search Console is perfect for people who are starting.
5. Rank Watch
When you have lesser penny in your pocket, try hands on free backlink generating tools. Rank watch is a great option for that. However, it provides a lot of services to its users. It helps you to prepare an effective link building strategy.
It would be best to put your domain name simple, and they will provide you with the analysis report. You get to know about active links, lost links, referring domains, anchor texts, linkage, etc.
Companies like the sky, ebuyer.com, WebpageFX, Flipkart, iProspect, etc. use RankWatch as their primary SEO software.
For 24/7 backlink monitoring serviceLinody would be a perfect choice. In this way, you can keep yourself updated about the new links and the lost links to your site.
With Linkodyyou have a 30 days free trial access period, after which you'll have to pay for their service. If you go for their annual package, then you will get three months free.
Linkody can analyze the backlink of any domain with ease. With this, you can explore your competitor's website and get a detailed overview. Now, you will be able to understand the backlink strategy of your competitor.
Biggies like Catch, Altima, Scouts, Sendinblue, Jumbo, etc. aggressively use Linkody.
This is purely a backlink checker tool. It is for those who are serious about serving their clients. It includes features like,
- Multitask support
- Disavow tool
- Email notification
- Moz metrics
- Google index status
- Backlink analysis and monitoring
This is an amazing free Backlink checker tool too. Once you put the domain name in the search bar, it gives you an in-depth analysis of backlinks.
According to the latest data base up to 2,00,000 backlinks per report can be viewed by OpenlinkProfiler. CSV format can export almost 1000 backlinks. It also has its web crawler called spot.
In case you want to get more data, you can check out their full paid version called SEOProfiler with a week of a free trial.
Undoubtedly Moz Link Exlorer is prevalent for backlink analysis. It is famous for providing the most accurate results. Moz link explorer has both free and paid versions. For the free version, you need to make an account on their website and be a subscriber.
This high-performance tool has its web crawler named rogerbot. Its live index shows that it has crawled 40.7 trillion links, 718 million domains, and 7 trillion pages. This tool also helps to compare two or more domains.
The key features of their tour include providing you with
- Page authority
- Domain authority
- Links to root domain
- All the backlinks to your site
Moz link explorer is comprehensive SEO tool which you can consider for backlink development.
Majestic registers its name among the most popular backlink checker tools. It has one of the most extensive indices of backlinks. It fetches backlink for a given domain, URL, or even sub-domains.
Using this tool, one can compare up to 5 domains simultaneously. It has its web crawler named MJ12bot and an API called Majestic API.
One of the amazingfeatures of Majestic is that it can crawl the entire web without any third-party dependence. Other features include site explorer, backlink history checker, search explorer, etc.
Majestic has both free and paid versions. However, the free version provides only up to 5000 backlinks per report and verified domains. The paid version offers five types of pricing programs.
If you are into SEO business you are bound to know this name. The website not only provides a lot of information about SEO tactics but also offers various tools to track backlinks.
The interface is really straightforward. You put your domain name in the search bar to check the backlinks. The results include backlinks, domain score, referring domains, organic monthly traffic, etc.
There are both free and paid options. Even if you use the free version, you still can have a decent insight into your website backlinks. It shows you do-follow and no-follow links. The website also tells you about your best performing web pages.
As the name suggest Seobility is essentially an all in one SEO package. This tool is recommended for those who want to improve their search engine rankings.
With more than 100,000 users worldwide Seobility is another popular choice of paid software. However, the backlink checker is entirely free. You can check the backlinks of 3 websites per day. It's free tools also include an SEO checker, keyword checker, ranking checker, etc. In this way, you can get a quick overview of your website.
Its primary features include,
- Site audit
- Website ranking
- Buckling analysis
In case you want to get an in-depth backlink analysis, you will have to opt for the full paid version. Companies like Samsung, WWF, Back, Targo, etc. are using stability software.
12. SE Ranking
If you own a small business you can trust this tool without any doubt. SE ranking is complete SEO software. It provides site audit, competitor analysis, website ranking, keyword suggestion, backlink monitoring, and much more.
Other than these SEO tools, it also offers additional features like Whitelabel and Digital professionals' marketing plan.
Companies like Zapier, cars.com, Trustpilot wargaming.net are trusted users of SE ranking. SE ranking is a paid tool; however, you get a free trial period of two weeks also with it.
It provides SEO data on,
- Domain trust
- Page trust
- Referring domains
- DofollowNofollow ratio
It is one of the largest backlink databases on the market. It has over 400,000 users and has crawled 2.7 trillion backlinks. Two hundred twenty million domains are crawled regularly, and 25000 pages are called every second.
Building quality backlinks is a significant part of SEO. If you have an online business, it is essential to keep an eye on your competitor's backlink strategy.
This list includes a few of the most popular backlinks. We hope that this article will help you to fetch the best information about backlinks in general. If you think that your inputs can make this list better you can share your feedback with us below.
Sreya Sengupta, holds rich experience in custom content curation for blogs and social media promotions. She is a content strategist at Internet Marketing School. Her out-of-the-box thinking and unusual content structure make her different from the flock.