Real estate agents are always looking for qualified leads. The internet has provided them with many new platforms for lead generation. For example, Google search ads are a great way of targeting people who are looking to buy or sell a property. Similarly, Facebook ads allow them to target people with specific income levels in their target location.
However, as more and more real estate agents start using the platforms, the cost starts to soar. The cost per click or cost per acquisition has more than doubled in the past couple of years.
But there are still ways to achieve your targets without spending like crazy. Officeless agency is an online training program that teaches students how to build a lead generation agency. The idea is to generate leads and sell them to businesses. But real estate agents can also sign up and learn how to generate leads for their businesses.
And now, let's have a look at some of the methods that you can use.
YouTube Channel and YouTube Ads:
It is becoming incredibly hard to achieve organic visitors or organic views on Google or Facebook. You will usually have to spend a good amount to reach your target audience. YouTube is different. If you can create good content like simple videos educating real estate investors, buyers, or sellers, you will start to get subscribers and views. And the more subscribers you get, the bigger audience you will be able to reach. You can hasten the process by spending on YouTube ads which are relatively cheaper than the Google or Facebook Ads.
Facebook Leads and Messenger Ads:
There are two types of FB ads that work particularly well for real estate agents. The first one is FB lead ads. The good thing about these ads is that the users can see your ad and fill out the form without leaving Facebook. This means that you can stop worrying about the landing page or conversion rate optimization.
The second type is the Messenger ads that get a much better open rate compared to emails. However, you will need advance understanding of how Facebook or messenger ads work, before you can make the most of these ads. If you are not good at setting up PPC campaigns, you can end up wasting a lot of money on these ads. You can learn how to generate leads using PPC ads with the help of online training courses like The Modern Millionaires. Read this review to know more about the course.
The internet is generally a more cost effective advertising or lead generation medium compared to traditional methods like TV or magazine ads. But that doesn't mean you can forget about the offline marketing methods like local events or the good old flyers. Don't forget to do an offline campaign every few months. Similarly, you can participate in local events. That doesn't mean you have to sign up as an advertiser or buy a stall. Instead, you can just go there with your business card and maybe some free handouts to double the impact.
Small businesses can benefit greatly by forming partnerships with other businesses which are related but not your direct competitors. For example, you can work with home builders or contractors who can refer their clients who want to sell or rent their homes (and you can return the favor by sending new plot buyers to these contractors). Make sure that you are choosing your partners carefully. You do not want to refer your clients to someone who is not professional or honest in his dealings because it will hurt your relationship.
Make the most of GMB listing:
Let's face it. It is not easy to get rank on the first page of google, except when you are targeting the local pack. The best part about the local pack is that you are not competing against the big giants or hundreds of businesses. All you need is to do better than a few local businesses to get in the top three results. Proximity plays an important role in the local search results rankings so you will always have an upper hand on businesses who don't have a physical presence in the area.