Importance of Website Design in Digital Marketing

A website is the first thing customers usually see when they search anything online. Nothing is more important than a well-designed website to connect with your potential customers. Web design includes the website layout, graphics, optimization for search engines and conversation rate.

Your website design is an important part of your digital marketing strategy as it is the place where your potential customers connect with your business, products and services. All your online marketing activities help you attract customers in one or another way to your website. Get quality web design tips from capital solutions web designers to design a beautiful website.

Almost every aspect of your digital marketing strategy is affected by the design of your website. Let us understand in this post how a professional web design NSW, affects the success of your digital marketing strategy.

Search Engine Optimization

Search engine optimization is done to increase the visibility of a website on the search engines. Your website design is important for its ranking on the search engines. Some businesses redesign their website if their present design does not meet the requirements of Google ranking. If you are located in New South Wales, Australia, you can search for search engine optimization services NSW, for the SEO of your website.

Moreover, your website should have high-quality non-duplicate content, which plays a vital role in ranking high on search engines. Creating a blog and posting high-quality content is the most effective way to improve your SEO ranking and drive traffic to your website.

Conversion Rate Optimization

The conversion rate is the rate at which the prospective customers buy your products or subscribe to your posts, emails and notifications. The overall design of a website with a good-looking layout, text and online forms helps increase your conversion rate.

A compelling web design includes easy to fill form submissions, easy to create accounts and easy to complete transactions. The easiness and effectiveness of the overall design of your website are important for customers to complete the desired action such as purchasing a product or subscribing to a service.

While the management of Conversion rate optimization depends on your digital marketing team, they will need the help of designers to create a compelling website design for high conversion rate.

User Experience

The experience of users on your website is the most important part of your digital marketing strategy. The navigation of your website, the speed of navigation between the pages, and the overall user experience has an impact on the UX of your website.

Users using high-speed internet expect the web pages to load at a fast speed. But if your web pages incorporate heavy images and other elements, they may take a while to load which may negatively impact the user experience on your website. Get the tips for web design with from WebDesignOttawa, more about

Pay Per Click Advertising

If you want to run a PPC campaign and want users to click on your ads which are redirected to a landing page, then you can consider an adwords agency in Montreal for effective digital marketing services in Canada. If the landing page looks and feels different from the advertisement, users may not take the desired action. You need to pay for such clicks even if the users don’t purchase your product or subscribe to a service due to a non-effective landing page.

You should design compelling landing pages with easy navigation and form filling to provide a good user experience. Therefore, the design of your website is also important for the success of pay per click advertising campaigns.


Analytics is monitoring the performance and success of your website. Some websites create multiple web pages on a single URL, which means when you navigate between the pages, the URL does not change. This affects the collection of data to measure the success of your website. The analytic tools such as Google analytics needs the customization to your website to effectively record its performance and the necessary data.

Creating a website design which could be easily customized with an analytics tool helps you in measuring the performance of your website. Also, you should consider creating different URL for every web page to collect the valuable data for every click the users make on your website.


The design of a website also affects the brand image of the business. A user can easily tell the difference between an outstanding website and a bad website. A website which gives the impression of poor design is sure to negatively affect its brand image.

On the other hand, a well-designed website with easy to navigate pages, attractive text and graphics creates the impression of a high-quality brand. The overall experience of users on your website will create the brand image of your business in their minds.

Final Words

As now, you have an idea of how the elements of your website design impact the elements of your digital marketing strategy. It is important to consider all the elements of the website design for the success and effectiveness of your digital marketing strategy. If you are looking for effective website design and digital marketing for your business in Australia, consider looking online for Affordable web design services NSW.

Author: 99 Tech Post

99Techpost is a leading digital transformation and marketing blog where we share insightful contents about Technology, Blogging, WordPress, Digital transformation and Digital marketing. If you are ready digitize your business then we can help you to grow your business online. You can also follow us on facebook & twitter.

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